The strategic team continue to research for information that will assist them draft an effective global strategy for the company, a member of the company management made some remarkable suggestions that will enhance a better global and company profile draft, which is for the strategic team to consider partnership or acquisition as option to brand expectation (Winter, 2015).
The easy will consider other strategies that would be fit for the company’s profile, provide a brief overview of these strategies, and explain reason for the important of having more than one strategy in mind when pursing global expansion (Winters, 2015). Other strategies good fit for company profile
In this day highly competitive
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It is imperative for the team to analyze each firm, consider all merits and demerits, know the firm, and has a clear understanding of how to terminate an agreement if the arrangement does not work as well consider the propensity for business disruption and political (Linton, 2015 ).
As mentioned earlier in the discussion broad, firm like Ashley should be considered by the company for merging since the firm is already established at international market; is a strategy where the company will now use Ashley brand name to sell its products in Ashley stores over an agreed period of time depending on the terms of the agreement.
Foreign acquisition strategy should be considered, is a direct investment where the company will acquire part of product distribution of a local firm; The idea will be profitable as part of a long term strategy to strengthen its presence at a global level after a high degree of success is being recorded through a preexisting joint venture strategy (Linton, 2015), it must be mentioned that company will not buy whole business, but part of its to help distribute its product on the global market considering the current size of the