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Strengths And Swot Analysis: SWOT Analysis Of Grameenphone

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SWOT Analysis of Grameenphone

Business ventures or project ventures are today the leading firms in many societies. Having knowledge about the strengths, weaknesses, opportunities and threats involved in such ventures can be very intrinsic. A SWOT analysis, in other words a SWOT matrix, is a well-planned modus operandi which is used to appraise the certainty presupposed in a venture
Grameenphone, widely abbreviated as GP, is the leading telecommunication provider in Bangladesh with over 50 million subscribers. The immense company is the first to introduce the GSM technology in Bangladesh. That being the case, understanding the scrutiny of the popular venture is salient. On the other hand, Grameenphone is a joint venture between Telenor and Grameen Telenor Communication, making the venture a multinational company.

Analysis of Grameenphone
Strength: It is the characteristic of a business or project that give it an advantage over competitors or others.
 Market Leader: With over 50 million subscribers out of over 150 million population, Grameenphone are the market leader. With the widest network coverage all over Bangladesh, Grameenphone can provide enhanced connectivity almost all over the country.
 Brand Name/Logo: On 2007, GP (Grameenphone) changed its logo to match their patent company Telenor’s logo. Not only, they got a better exposure domestically, but globally it became a renowned brand.
 Skilled Human Resources: All the workforces of GP are skilled and efficient on
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