ipl-logo

Summary For Coffeeville

700 Words3 Pages
bulb-icon

Recommended: Why partnership is so important

Business Plan Summary
Coffeeville is a Supplier for Hospitality establishments and it focuses on delivering medium to large packages across metropolitan Sydney. The business has a high reputation in the market and it is reliability and value for money.
The Business
Business name: CoffeeVille
Business structure: Partnership
ABN: 3000000000
ACN: 55900484
Business location: 8d/370 Pitt St, Sydney NSW 2000
Date established: 1 July 2009
Business owner(s): Emma Belcastran, Peter Belcastran & Rufus Belcastran
Relevant owner experience: Emma Belcastran has an MBA from the Monash University and 12-year experience in marketing, customer service, financial management and operating several small businesses. In addition, Rufus Belcastran has a master of …show more content…

Research indicates an increasing profits for this products/services combination.
The Market
Target market:
The target market is small to medium-sized business.
Marketing strategy:
The marketing strategy will have expanded to more key locations in the NSW and maintain the current deliver location.
The Future
Vision statement:
Over the next three years, the company want to grow the business and increase business profits through expanding delivery routes, including current routes and a number of key locations in NSW.
Goals/objectives:
Within 1 years, the company will commence deliveries to regional NSW. In the next three years, the company want to increase sales by 40%.
The Finances
During this year (2017), the estimated annual sales will increase to $22 million. The estimated annual net profit will increase to $3.2 million. The business also will increase the loan repayments (+$200,000 per annum), the operating costs (+$2.2 million) and the administrative costs (+$100,000). The Business
Business details
Products/services: Our services is delivering medium to large size packages across NSW.
Registration details
Business name: Coffeeville
Trading name(s): …show more content…

The money to purchase the trucks will be borrowed from the ANZ bank.
Organisation chart Management & ownership
Names of owners: Emma Belcastran, Peter Belcastran & Rufus Belcastran
Details of management & ownership: Coffeeville is owned and managed by three family members, including Emma Belcastran, Peter Belcastran & Rufus Belcastran.
Experience: Emma Belcastran has an MBA from the Monash University and 12-year experience in marketing, customer service, financial management and operating several small businesses. In addition, Rufus Belcastran has a master of Marketing from the University of Melbourne and 10-year experience in marketing and sales. Perter Belcastran has a Diploma of Logistics management and 5-year experience in logistics management.
Key personnel
Current staff
Job Title Name Expected staff turnover Skills or strengths
Managing Director MS Emma Belcastran 18 months Emma Belcastran has an MBA from the Monash University and 12-year experience in marketing, customer service, financial management and operating several small businesses.
Logistics Manager Mr Perter Belcastran 16 months Perter Belcastran has a Diploma of Logistics management and 5-year experience in logistics

Show More
Related

Gregory Sexton Case Study

898 Words | 4 Pages

• Gregory Sexton – Chief Operating Officer Gregory Sexton was given the designation Chief Operating Officer in January 2013, after serving as Century 21 LLC’s Senior Vice President for Brokerage Services for three fruitful years. As COO, he is tasked to take the helm for learning and development, internal operations, strategic development and measurement, even as he maintains the leadership for field services. A graduate of Lipscomb University in Nashville, Tennessee, Greg Sexton spent the first years of his real estate career performing various functions in the parent company of Century 21 LLC – Realogy Corporation (then known as Cendant Corporation). As Franchise Sales Director, Sexton headed the department responsible for the selling of real estate franchises.

Read More

Brief Summary On Erskineville

685 Words | 3 Pages

Erskineville Summary Unlike most inner-city Sydney suburbs, Erskineville offers a village-like appeal with green, leafy streets, some of the most famous of Sydney cafes, choice schools, and friendly neighbours. The fact that it sits within 3 short kilometres of the central business district is just one of the many perks of living in Erskineville. Working professionals love it for the culture and the proximity to the capital city for the short work commute. Some even choose to take a stroll into work over driving or riding public transport, though these options are available. Erskineville is rich with Australian history and heritage buildings, making it somewhat of a landmark all its own.

Read More

Who Is Vivian Borja?

148 Words | 1 Pages

Vivian Borja is the Marketing Director for the Otte Polo Group and its subsidiaries. Vivian is a dynamic, multicultural and multi-lingual senior marketing professional and has over 15 years of experience. Vivian earned her MBA degree from Florida International University in 2003. Since then, she has built a reputable track record of business development and market share growth in places such as Johnson & Johnson, Covidien and Western Union. The cornerstone of her philosophy is team building coupled with creativity and innovation to see market trends and anticipate growth; which has been the nucleus of her success in the consumer market, financial, IT and medical products and service industries.

Read More

Len Tuit Case Study

1010 Words | 5 Pages

The company was formed to engage in the operation of long distance motor coach tours, with a particular emphasis on employing ex service men and women, and war widows. The RSL publicly placed their support behind the enterprise, and praised Aussie’s further policy of preference for the en route provision of tourists’ meals and accommodation from businesses run by ex service people. The late 1940’s saw the company plying the many routes throughout south eastern Australia for which it had gained licenses, from the Great Ocean Road and the Murray Valley to The Grampians, Lakes Entrance and Mt Buffalo. There were plans to greatly extend the company’s route network, which by the beginning of the 1950’s saw extended round tours being conducted into NSW, South Australia and Queensland, with

Read More

League Of Honest Coffee In Melbourne

1567 Words | 7 Pages

Coffee is Melbourne’s lifeline. It’s the pulse of the urban circulatory system, the blood that runs through the veins of the laneways and alleys, fuelling the city with its flavour and vigour. The rich nectar nourishes the city’s inhabitants, the organs of the beating metropolis, haloing them in caffeinated cosiness as it pours steadily from the café’s that line the streets. Inside these cafes lies the heart of Melbourne’s coffee, the baristas. At the centre of this vigorous, municipal system, from the arteries of their espresso machines, pours the dark, piping liquid on which the city depends.

Read More

Dubox Worldwide Case Analysis

2315 Words | 10 Pages

Project 1 UBox Worldwide: Quality built in precision UBox Worldwide is a renowned domestic and International logistics provider. We are the Company with the right solution for all kinds of Cargo ranging from the smallest freight to large loads. Our customer base includes regular commercial cargo importers and leading export companies. Our innovative service to our teeming customers is born out of our rich experience which has brought great results right from inception.

Read More

Explain Why This Is Important To Me

497 Words | 2 Pages

CIC Treats me like a Jew in Nazi Germany When my Work Permit expired in February 2015, Citizenship and Immigration Canada (CIC) stripped me of all civil rights. Yes, I am not permitted to work, not allowed to study, ineligible to drive, to earn unemployment benefits and to have healthcare coverage. CIC punishes me for being a great immigrant.

Read More

Case Study: Why Did US Postal Service Want To Enter The Third-Party Logistics Market

929 Words | 4 Pages

1. Why did US Postal Service want to enter the third-party logistics market? The US Postal Service wanted to enter the third-party logistics market as a response to competitors activities, whether or not valued was added it did not want to risk the reduction of value based on their position (Maital & Seshadri, 2012). 2.

Read More

Dynamic Duo Case Summary

801 Words | 4 Pages

Background Analysis Dynamic duo, is a manufacturing plant established several months ago by two industrious young energetic business students, Drew Saline and Jack Richer, of Poedunk University in Poedunk, U.S.A. Dynamic Duo, Incorporated, has only one supervisor in charge, who appears to be somewhat concerned with safety, however, practically all of the facility owners (Drew Saline and Jack Richer), appear totally devoid of having any remote knowledge about safety and compliance with OSHA standards. (Banardin & Russell, 2013). Although these venturesome business students-owners are currently making their rounds on the business track, as it relates to the study of business as students, the necessary knowledge needed for successfully operating

Read More

Johnson & Johnson's New HR Model

1393 Words | 6 Pages

Hudson Cases Hiring a Team of Seven for Johnson & Johnson 's New HR Model The client for this case is Johnson & Johnson and they were working on a new human resource model. The main focus for the new human resource model is to improve interactions in the way the company attracts new talent and try to increase the experience for the hiring manager as well as the candidate while building on the employer brand. One of the main challenges for this case was hiring a team of seven in a three month timespan. The other challenges were finding qualified individuals who would mesh well with the company as a whole.

Read More

Ormint Marketing Strategy

1000 Words | 4 Pages

d.Target Marketing Ormint will have different marketing strategies for the different segmented groups that they wish to reach. Hospital Clinics and/or Private Clinics Both can be targeted through sending an e-mail or fax (for example, with newsletters). Some newsletters are created as money-making ventures and sold newsletters to customers and prospects is a common marketing strategy, which can have benefits and drawbacks. Public organizations emit newsletters in order to improve or maintain their reputation in the society. Retail Pharmacies and Drug Stores The greater the difference between the selling price and the price they pay for the product, the greater their profit.

Read More

Ridgetop Case Study

1217 Words | 5 Pages

Kiran B. Malyavantham BSc. MBA - Chief Executive officer & Managing Director , Organization Development and Expansion DevikaRampure BE MS - Director of Organization Development Dr.Jayshree Hegde BDS MDS - Director of Clinical Operations & Development History and Purpose Ridgetop as an entity was established way back in 2003 in the United States of America , with a persistent vision to deliver the same standards of dental care available in the US .They crafted an Indian operations in December 2012 with Bangalore as the first hub and flagship centre. Today both are separate entities , however the goal is going forward to merge into a single entity and emerge as a global player in the Dental Health care segment.

Read More

Pet Food Marketing Plan

2648 Words | 11 Pages

Table of Contents 1.0) Executive Summary 3 1.1) Objectives 3 1.2) Mission 3 1.3) Keys to success 3 2.0) Product and Services 4 2.1) Sourcing 5 2.2) Technology 5 3.0) Market Analysis Summary 5 3.1) Market Segmentation 6 3.2) Target Market Segment Strategy 7 3.2.1) Market Trends 7 3.2.2) Market Needs 8 3.2.4) Market growth 8 4.0)

Read More

Denise Bang Case Study

559 Words | 3 Pages

Not only did Denise Bang’s undergraduate internship opportunity in human resources lead to her first professional career position; it regularly brings her back to York University to recruit other interns and potential future employees. Denise Bang “It was a great learning experience,” said Bang, now a campus ambassador for CGI, the information technology consulting firm where she undertook a human resources internship. “I found out what it was like on the other side.” As a student in the Human Resources Management Honours program, Bang pursued her internship through the YU Experience Hub.

Read More

Personal Narrative: Building A Trebuchet

442 Words | 2 Pages

I define myself as someone who is hands-on, a team player, and determined. A physics project last year where as a team we had to design and build a trebuchet shows these personal traits. The goal was to build a trebuchet that could get two balls in a basket from 20 feet away. For three weeks my teammates and I worked on our project.

Read More

More about Summary For Coffeeville

Related Topics

Open Document