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Summary For Coffeeville

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Business Plan Summary
Coffeeville is a Supplier for Hospitality establishments and it focuses on delivering medium to large packages across metropolitan Sydney. The business has a high reputation in the market and it is reliability and value for money.
The Business
Business name: CoffeeVille
Business structure: Partnership
ABN: 3000000000
ACN: 55900484
Business location: 8d/370 Pitt St, Sydney NSW 2000
Date established: 1 July 2009
Business owner(s): Emma Belcastran, Peter Belcastran & Rufus Belcastran
Relevant owner experience: Emma Belcastran has an MBA from the Monash University and 12-year experience in marketing, customer service, financial management and operating several small businesses. In addition, Rufus Belcastran has a master of …show more content…

Research indicates an increasing profits for this products/services combination.
The Market
Target market:
The target market is small to medium-sized business.
Marketing strategy:
The marketing strategy will have expanded to more key locations in the NSW and maintain the current deliver location.
The Future
Vision statement:
Over the next three years, the company want to grow the business and increase business profits through expanding delivery routes, including current routes and a number of key locations in NSW.
Goals/objectives:
Within 1 years, the company will commence deliveries to regional NSW. In the next three years, the company want to increase sales by 40%.
The Finances
During this year (2017), the estimated annual sales will increase to $22 million. The estimated annual net profit will increase to $3.2 million. The business also will increase the loan repayments (+$200,000 per annum), the operating costs (+$2.2 million) and the administrative costs (+$100,000). The Business
Business details
Products/services: Our services is delivering medium to large size packages across NSW.
Registration details
Business name: Coffeeville
Trading name(s): …show more content…

The money to purchase the trucks will be borrowed from the ANZ bank.
Organisation chart Management & ownership
Names of owners: Emma Belcastran, Peter Belcastran & Rufus Belcastran
Details of management & ownership: Coffeeville is owned and managed by three family members, including Emma Belcastran, Peter Belcastran & Rufus Belcastran.
Experience: Emma Belcastran has an MBA from the Monash University and 12-year experience in marketing, customer service, financial management and operating several small businesses. In addition, Rufus Belcastran has a master of Marketing from the University of Melbourne and 10-year experience in marketing and sales. Perter Belcastran has a Diploma of Logistics management and 5-year experience in logistics management.
Key personnel
Current staff
Job Title Name Expected staff turnover Skills or strengths
Managing Director MS Emma Belcastran 18 months Emma Belcastran has an MBA from the Monash University and 12-year experience in marketing, customer service, financial management and operating several small businesses.
Logistics Manager Mr Perter Belcastran 16 months Perter Belcastran has a Diploma of Logistics management and 5-year experience in logistics

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