Advertisers have trained you and all members of the public to give them your time, your attention, and your money—even money you don’t have when you buy advertised products on credit(Potter, J. W. (2014), and a catchy slogan helps as well. When thinking about milk, the first campaign the comes to mind is the "Got Milk" ads. The "Got Milk" ad was created by an advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers (Campaign history).
The ads would typically feature people in various situations involving dry or sticky foods or treats such as cookies. The person then would find himself in an unfavorable situation due to a full mouth and no milk to wash it down. At the end of the commercial, the character would look
…show more content…
One that I feel was the unique was the mom trying to get her children to drink milk, and they said "milk is for babies," the mom said it makes your build healthy bone. Then the son said" the neighbor does drink milk, and he is fine" then they look at the neighbor doing some yard work and his arm fall off (link is below).
https://www.youtube.com/watch?v=KKQf2AP-V3I
After the neighbor arms fall off, everyone including the mother drinks milk. This message was perfect for children who do not like to drink milk and do not like to listen to benefits of a healthy item can do for you because they feel as if you only need it until a certain age. With the calcium in milk to support healthy bones, no one would have to worry about what happen to the neighbor happening to them.
A vital point in starting this advertisement was to enforce the benefits of cow's milk. In another commercial with cavemen, one said what about milk out of this, which was a coconut nut. This illustration showed that you can get milk from another thing, but the cow is the best and most useful