Rhetorical Analysis Of 'Two-Sided Messages Of The Snickers'

223 Words1 Pages
Rhetorical figure of speech- the ad used hyperbole catchphrase, “You’re not you when you’re hungry.” The phrase is exaggerated as not extreme behave in extreme way when one is hungry.
Message complexity- The message was sort of complicated at the beginning, but it became clearer at the end.
Drawing Conclusion- The conclusion was drawn for the audience that Snickers satisfies their hunger.
One Sided versus two-sided messages- It was one-sided as only the advantages of the Snickers were shown. Besides that, it is more of low-involvement product and one sided message will be more effective.
Humor- the ad was meant to be humorous. Betty White and some of the football players were violent due to their hunger and Snickers satisfied their hunger.