In Claire Atkinson’s article “Movie Theaters Fight Streaming by Assaulting the Senses,” Atkinson reveals how movie theaters would most likely be in the future. The article was mostly about how some movie theaters operate and a couple threats movie theaters could face. Atkinson states that “The summer of 2017 was Hollywood's worst in a decade.” When movies aren’t doing well, movie theaters have to figure out how to get their customers back. Without customers they make no money. Many employees believe movie ticket prices have a major impact on customers behaviors. Atkinson is suggesting movie theaters gave to come up with different ideas to get customers in. However, some movie theaters have 4D now, which is basically when you can feel or smell