The availability of movie rentals has taken a huge leap after blockbuster went bankrupt in 2010 (Satell, 2014, p.1). The novelty “Netflix” became a hit after Blockbuster went under. But the huge hit that sparked the consumer’s attention was the creation of “Redbox” in 2002 when McDonalds added Redbox to their LLC to improve the convenience of their customers. The concept of convenience has taken a huge leap in the past decade because of the huge developments in technology. The advancements in technology has also made brick and mortar stores either start to go bankrupt, like blockbuster, or has made the company create an online branch to their business.
Strengths Cineplex Inc. is a Canadian entertainment company that operates from one of the busiest cities in the world Toronto, Ontario. Cineplex currently has 162 theatres within Canada under numerous brands such as, Cineplex Cinemas, Cineplex Odeon, SilverCity, Galaxy Cinemas, Cinema City, Famous Players, Scotiabank Theatres and Cineplex VIP Cinemas. With the company's history going back more than a century it is not unusual that the previous decades have been full of mergers, acquisitions and growth that has brought about one of the biggest movie theatres today. Cineplex is a good experience as the movies is a place where people go to enjoy a film together and along with the brand owning a lot of the theatres in Canada, it is fair to conclude
The cinema theatres earn their revenue through the three big cinemas in the UK market (Grater, 2016). Odeon Cinema gain a competitive advantage through obtaining the right screen first-run films with the lower average cost per screening and then re-equip their cinema with the 3-D viewing, Odeon also offer 40% off returns to their customers in a particular month, they also offer limitless which make their customers capable to see the films they want as often as they like, the cinema also offers the sound technology along with stadium seating to provide the best experience for customer to watch the movie as their competitive strategy (Company website, 2018). Odeon cinema has a capability regarding their prices for the ticket which include the facilities, location near with customers and even try to compete themselves with the local cinema (Company website,
Today, many citizens are looking for the most convenient way to stream movies, aside from going to the movie theater. Although Kiosk’s are strategically placed at the entrances of major retail stores, often times consumers don’t want to leave their house because they’re tired. A third recommendation would be for Redbox to consider joint ventures or strategic alliances to enter the online streaming industry, in which they have already made progress toward. By partnering with verizon and offering their own streaming service in conjunction with DVD rentals, Redbox is making progress (Ferrell et al., 2014). Lastly, a recommendation to maintain its market share would be for Redbox to expand its market outside of the U.S. and become an international business as well as domestic.
Farhad Manjoo goes over the intricacies of the ever-growing Netflix industry, having 8.9 million subscribers, but how the business is still spending over eight billion dollars a year. Manjoo projects that it won't be long until Netflix begins to raise prices again. Following Netflix, Manjoo states that while Apple devices are usually expected with great anticipation and excitement, the Apple Homepod has received little to no attention in media. This lack of media focus is causing Amazon to gain the lead in the Smart Speaker Technology, and those that are Apple fans will be going in blind when purchasing the HomePod.
Netflix, a self-proclaimed “world’s leading internet TV service” has seen many ups and downs since its inception in 1997 (Fernández-Manzano, Neira, & Clares-Gavilán, 2016). Netflix has become a key gatekeeper for the distribution of movies (Frey, 2016). The foundation of the company was based on the innovative plan to allow movie lovers the opportunity to rent movies, have them delivered to their home with no associated due dates or late fees (Parnell, 2014). The very early years of the company brought some rough patches. Accroding to Parnell (2014), Netflix reported a staggering loss of $29.8 million dollars in 1999.
There comes a time when a nation needs to realize that when a world crisis such as the “War on Drugs” persists in our society -- change is necessary. In the film Traffic directed by Steven Soderbergh, the “War on Drugs” is represented in different perspectives to illustrate the issue at diverse levels. Played by Michael Douglas, Robert Wakefield is an Ohio judge who’s appointed do the head drug position in the government. Through his point of view, it’s clear he holds the typical opinions and views of majority of people who are pro-criminalization of drugs. His daughter, an honor student, and your “perfect citizen” type character, is Caroline Wakefield played by Erika Christensen.
When Netflix was launched, there was a great change going on in the economy, which had a great impact on how the business is conducted in future. Economy was transitioning from manufacturing-based economy to a service-based economy, this happened because of new technological innovations enabled new ways of doing business. Another trend was the fast spread of DVD players in households, which laid foundation for early success of Netflix as a DVD rental provider. During this period internet was spreading very fast and Netflix successfully integrated the potential of online streaming which further strengthened its position in the market. In regards to Blockbuster, changing technologies shifted the market dynamics.
First of all, I would describe Netflix’s unique selling proposition as simply “the future and convenience at your fingertips.” The tweet that I have chosen depicts the growth of Netflix compared to the past of Blockbuster. What this simple chart shows is that when opportunity presents itself, seize the initiative. At the same time in the late 90’s that Blockbuster provided movie rentals, Netflix was at the same providing movies by mail. Having the opportunity to own the Netflix franchise, Blockbuster declined and in turn collapsed from a multi billion dollar company to bankruptcy.
Offering additional options for the consumer to view unlimited favorite television shows or movies from any device, including mobile devices, from everywhere by downloading the app. Netflix, while it has a very good potential for future progression, new technologies are allowing companies in the same industry to store and generate large volumes of information, and even demanding highly defined industrial accomplishments at a business level. Strong competitors like Amazon Prime and Hulu, both offer instant video products, and Redbox create the greatest challenges for the Netflix. “Newsweek provides a guide, for the identical upcoming movies that can be viewed on all three networks” (Ziv, 2017). These online streaming and video renting companies lead in the industry and offer more and more immediate viewing opportunities for its consumers.
Movies do not only entertain, they influence. They influence people’s views starting from everyday matters to their general outlook on serious issues such as politics or war. Movies both reflect and have an impact on societies. Hollywood has been one of the key players in giving ideas to the viewers of their films about certain topics and the United States is one of the main audiences. Films not only represent a way of art; they are major mass communication devices that can be viewed in the comfort of home.
The two major competitive forces that have challenged the movie industry are new market entrants and substitute products and services offered. The new market entrants such as online movie websites (CinemaNow, MovieLink, Youtube, etc.) have challenged the way movies were originally viewed on televisions, in theatres and through movie rental. These new market entrants are also beginning to use substitute services, such as providing movies online by enabling customers to download rentals and utilize video-on-demand services in the comfort of their own home, 24
About roughly one hundred years ago, humans created gadgets which are called camera. At first when the camera was invented nobody knew the importance of it, but as televisions and cinemas were invented in recent year’s people slowly started to understand the importance of these technologies. As the technologies started to evolve its shape, humans started to move from televisions and cinemas to movies, where they can resemble with their daily life. The movie has become one of the largest industries in the world with huge amounts of employees, and producers starting to raise huge amounts of money through the movies that they made. The young people that are living today spend their time regularly watching movies at the cinema.
The public demands something like they have never experienced before. With that demand, came the creation of IMAX movies and 3-D movies, and even 3-D televisions. 3-D movies make the moviegoers feel as if they are involved. They get to feel the movie jump out at them and interact with them. As this trend cools down and becomes more common practice, the public’s excitement level with it will fade.
“Digital technology is expected to reach the traditional image quality. Powerful software enables the producer to use more special effects at lower cost and reduce the risks involved in the production of a film” (Casassus, Wei, 2010). 4.3.2.3 Marketing and Customer Service Both Cinemark and AMC provide online services to enhance their marketing abilities to their customers such as using smartphone applications, which enable their customer to access to showtimes and tickets for any theatre in the United States and getting coupons and rewards.
