The availability of movie rentals has taken a huge leap after blockbuster went bankrupt in 2010 (Satell, 2014, p.1). The novelty “Netflix” became a hit after Blockbuster went under. But the huge hit that sparked the consumer’s attention was the creation of “Redbox” in 2002 when McDonalds added Redbox to their LLC to improve the convenience of their customers. The concept of convenience has taken a huge leap in the past decade because of the huge developments in technology. The advancements in technology has also made brick and mortar stores either start to go bankrupt, like blockbuster, or has made the company create an online branch to their business.
Rick Groen, "The magic of moviegoing" In Rick Groen’s "The magic of moviegoing" reading in Essay Essentials, Groen states there is a continuing argument about how a theatergoer pick’s a movie. A Theatergoer chooses a movie as they would choose a television channel and with the same optimism - 18 screens and nothing to watch (2002, Para. 3). In my point of view, I conquer with Groen’s article on moviegoing. A number of times I have gone to the movies. Waited in line and while waiting took a look at everything the theatre was playing and had no desire to view anything the movie theatre was currently showing.
Strengths Cineplex Inc. is a Canadian entertainment company that operates from one of the busiest cities in the world Toronto, Ontario. Cineplex currently has 162 theatres within Canada under numerous brands such as, Cineplex Cinemas, Cineplex Odeon, SilverCity, Galaxy Cinemas, Cinema City, Famous Players, Scotiabank Theatres and Cineplex VIP Cinemas. With the company's history going back more than a century it is not unusual that the previous decades have been full of mergers, acquisitions and growth that has brought about one of the biggest movie theatres today. Cineplex is a good experience as the movies is a place where people go to enjoy a film together and along with the brand owning a lot of the theatres in Canada, it is fair to conclude
Theaters were originally called Nickelodeons, they were very cheap to get in but were usually run down and small. In the 20’s Nickelodeons evolved in to elaborate theaters that could seat many people because of the popularity of the film industry. Like the radio, movies became very influential in the lives of Americans and were a new fun source of entertainment (“digital
Farhad Manjoo goes over the intricacies of the ever-growing Netflix industry, having 8.9 million subscribers, but how the business is still spending over eight billion dollars a year. Manjoo projects that it won't be long until Netflix begins to raise prices again. Following Netflix, Manjoo states that while Apple devices are usually expected with great anticipation and excitement, the Apple Homepod has received little to no attention in media. This lack of media focus is causing Amazon to gain the lead in the Smart Speaker Technology, and those that are Apple fans will be going in blind when purchasing the HomePod.
To begin, Motion Picture Association of America reshapes behavior in children dramatically. The MPAA has guided children the wrong direction. Allowing young adolescences to sneak into a movie theater and affect their brain maturity will hurt the children in the end. However, there is more than one person to blame than just the theater staff, we can also blame the parents as well. Some parents today think their job as a parent is completed after they walk and talk.
Netflix, a self-proclaimed “world’s leading internet TV service” has seen many ups and downs since its inception in 1997 (Fernández-Manzano, Neira, & Clares-Gavilán, 2016). Netflix has become a key gatekeeper for the distribution of movies (Frey, 2016). The foundation of the company was based on the innovative plan to allow movie lovers the opportunity to rent movies, have them delivered to their home with no associated due dates or late fees (Parnell, 2014). The very early years of the company brought some rough patches. Accroding to Parnell (2014), Netflix reported a staggering loss of $29.8 million dollars in 1999.
When Netflix was launched, there was a great change going on in the economy, which had a great impact on how the business is conducted in future. Economy was transitioning from manufacturing-based economy to a service-based economy, this happened because of new technological innovations enabled new ways of doing business. Another trend was the fast spread of DVD players in households, which laid foundation for early success of Netflix as a DVD rental provider. During this period internet was spreading very fast and Netflix successfully integrated the potential of online streaming which further strengthened its position in the market. In regards to Blockbuster, changing technologies shifted the market dynamics.
First of all, I would describe Netflix’s unique selling proposition as simply “the future and convenience at your fingertips.” The tweet that I have chosen depicts the growth of Netflix compared to the past of Blockbuster. What this simple chart shows is that when opportunity presents itself, seize the initiative. At the same time in the late 90’s that Blockbuster provided movie rentals, Netflix was at the same providing movies by mail. Having the opportunity to own the Netflix franchise, Blockbuster declined and in turn collapsed from a multi billion dollar company to bankruptcy.
Offering additional options for the consumer to view unlimited favorite television shows or movies from any device, including mobile devices, from everywhere by downloading the app. Netflix, while it has a very good potential for future progression, new technologies are allowing companies in the same industry to store and generate large volumes of information, and even demanding highly defined industrial accomplishments at a business level. Strong competitors like Amazon Prime and Hulu, both offer instant video products, and Redbox create the greatest challenges for the Netflix. “Newsweek provides a guide, for the identical upcoming movies that can be viewed on all three networks” (Ziv, 2017). These online streaming and video renting companies lead in the industry and offer more and more immediate viewing opportunities for its consumers.
Movies do not only entertain, they influence. They influence people’s views starting from everyday matters to their general outlook on serious issues such as politics or war. Movies both reflect and have an impact on societies. Hollywood has been one of the key players in giving ideas to the viewers of their films about certain topics and the United States is one of the main audiences. Films not only represent a way of art; they are major mass communication devices that can be viewed in the comfort of home.
About roughly one hundred years ago, humans created gadgets which are called camera. At first when the camera was invented nobody knew the importance of it, but as televisions and cinemas were invented in recent year’s people slowly started to understand the importance of these technologies. As the technologies started to evolve its shape, humans started to move from televisions and cinemas to movies, where they can resemble with their daily life. The movie has become one of the largest industries in the world with huge amounts of employees, and producers starting to raise huge amounts of money through the movies that they made. The young people that are living today spend their time regularly watching movies at the cinema.
The two major competitive forces that have challenged the movie industry are new market entrants and substitute products and services offered. The new market entrants such as online movie websites (CinemaNow, MovieLink, Youtube, etc.) have challenged the way movies were originally viewed on televisions, in theatres and through movie rental. These new market entrants are also beginning to use substitute services, such as providing movies online by enabling customers to download rentals and utilize video-on-demand services in the comfort of their own home, 24
The public demands something like they have never experienced before. With that demand, came the creation of IMAX movies and 3-D movies, and even 3-D televisions. 3-D movies make the moviegoers feel as if they are involved. They get to feel the movie jump out at them and interact with them. As this trend cools down and becomes more common practice, the public’s excitement level with it will fade.
“Digital technology is expected to reach the traditional image quality. Powerful software enables the producer to use more special effects at lower cost and reduce the risks involved in the production of a film” (Casassus, Wei, 2010). 4.3.2.3 Marketing and Customer Service Both Cinemark and AMC provide online services to enhance their marketing abilities to their customers such as using smartphone applications, which enable their customer to access to showtimes and tickets for any theatre in the United States and getting coupons and rewards.
