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Summary Of The Coming Jobs War By John Clifton

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In The Coming Jobs War (2011), Clifton describes the difference between classical economics and behavioral economics. He asserts classical economics is all about capturing the daily transactions of individuals over a lifetime. Every milestone, purchase an individual makes, is a part of classical economics. Additionally, Clifton maintains that behavioral economics deals more with the emotions rather than just the rationale behind a person’s decision before a transaction is made. In terms of leadership, Clifton asserts behavioral economics is “the new secret weapon for all leaders” as it relates to job creation (Clifton, 2011, p.55). He argues that in leadership, the emphasis should be on overseeing, guiding, and developing strategic approaches
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