Summary: Shining A Light On Domestic Abuse

Shining a Light on Domestic Abuse A staggering one in six women are victims of domestic abuse. Salvation Army, an organization that serves people in need, presents this tragic fact along with a shocking image in their advertisement. It conveys a very strong message about domestic abuse. This ad’s reference of a viral internet picture, its use of shock advertising, and its color scheme makes the advertisement highly successful at spreading its idea to the public. Using the reference of a dress from a popular social media post targets and captures the attention of people of various ages who use the internet and may recognize the dress. In the post about the dress, people were disagreeing over whether the dress depicted was black and blue or

First, the bright colors of the dress grab the attention of the people viewing the ad. After the rest of the ad is observed, the dark background and the dark bruises on the woman are visible. The grey tones in the background of the ad create a somber mood, and looking at these darker colors draws in emotions of depression and sadness. Since this advertisement has a huge effect on the viewer’s mood, they may be inclined to spread the message about it because they are saddened by the gloomy ad. It remains in their memory and the ad may keep bugging them until they feel as if they have helped the cause that the advertisement is fighting for.
All in all, this advertisement is exceedingly effective at spreading awareness about domestic abuse. The ad successfully achieves this by incorporating a popular internet picture that people may easily recognize and share online, utilizing shock advertising to elicit an emotional response from people, and using certain colors to create a mood that makes the ad affect people and stay in their memory. Domestic abuse is a very serious issue. It is important that awareness about it is spread, and this advertisement truly helps raise awareness for the

In the post about the dress, people were disagreeing over whether the dress depicted was black and blue or white and gold. The viral dress pictured in the ad is a metaphor for how domestic abuse is no illusion. This is because the dress is an optical illusion and may appear yellow and white to some people instead of black and blue. The woman’s bruises are black and blue, and as the ad says, they are no illusion, unlike the dress. When people recognize this reference, it will captivate them to continue reading the advertisement and remember the true goal of it, which is to raise awareness about domestic abuse. Since this dress originated from a social media post, this organization is targeting people who use social media and are likely to share this advertisement online, which may help it spread faster. Therefore, this ad is achieving its goal by spreading awareness about domestic abuse worldwide by just using the