1. I complicate the claim that the surveillance of consumers by retail anthropologists in manipulative and unethical.
2. I have three reasons to support my claim. The surveillance of consumers by retail anthropologists gives is inevitable consequences of improving customer service, shopping environment, and business profits.
3.
4.
A. It helps to improve customer service. The retailers help to communicate with customer. It gives customers’ satisfaction trough creating a loyalty. This communication with customers create an enjoyable experience. It can develop a loyalty in customers. It improves customer’s life style with loyalty and rewarding programs.
EX) Marsh’s loyalty program, “We can send them a mailer for peaches we know they like that maybe send them some coupons even give them a recipe.”
B.
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It helps to improve the Shopping environment. It is inherent customer survey that considering of consumer confidence. It considers of the customer’s convenient. They get what they want rationally and that can reduce their shopping time. Retailer says that the store environment has an influence. Their goals have a powerful influence on their visual attention. There’s some simple things that retailers can do to help customers to find what they are looking for in the store.
Ex) A well-designed airport travelers toward their gate will always find the fast-food restaurants on their left and the gift shops on their right. “People will readily cross a lane of pedestrian traffic to satisfy their hunger but rarely to make an impulse buy of a T-shirt or a magazine.” (Gladwell para1.) “If we expand the amount of space that’s allocated to this product, its reduced to two point one seconds even how straight the shelves are in the sore influences the shoppers’ ability to find things.” (Ray Burke : Watching Shoppers, YouTube