I performed an SWOT analysis for Grapevine Mills shopping mall to identify its strengths, weaknesses, opportunities and threats. The strengths of the mall is that is an outlet mall, which sets them apart from other malls. Another strength is that it is in a good location, and it has variety of stores, entertainment venues and restaurant’s. The weaknesses of the shopping is for some consumers the mall is overcrowded and the parking backed up on the weekends The opportunities of the shopping mall it that it went through renovations, which included enhancements to the flooring, lighting and group seating throughout the mall. The new renovations created a more welcoming shopping environment shoppers (Grapevine Mills Planning Multi-Million Dollar