SWOT ANALYSIS OF NIKE
This study is conducted to assess Nike, Inc. reviewing the four major aspects of concern. Nike, Inc. is listed on NYSE with offices located all over the world. It reviews the strategy and its performance against all the external and internal factors. Commonly known as the SWOT analysis, it includes Strengths, Weaknesses, Opportunities and Threats. They are known as the basis of its short-term and long-term strategic direction.

STRENGTHS o Product Innovation
In the competitive world, innovation is a crucial determinant of sustainability. Nike, Inc. has always been successful and is regarded as one of the pioneers to introduce various enthralling products. With the constantly evolving and innovative product range, it has solidified its position as one of the leading brands in the apparel and footwear industry.
Since the 1990s, due to the complicated supply chain management, Nike, Inc. started focusing on creating such products which would be better for the athletes, business and also the planet (News.nike.com, 2016). o Strong Global Brand
Nike, Inc. is regarded as one of the strongest global brands which have its prominent presence all over the world. The brand is promoted by the leading celebrities and sports professionals which creates significant brand equity in terms of recognition and image (Businesstoday.in, 2016). It is also the brand ambassador of various sporting events and teams (at domestic and national level). Some of the legendary