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Nike Swot Analysis Essay

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3.2 organization's strategy. Based on research, the strategic used by Nike is SWOT and Ansoff Matrix: Strengths, Weaknesses, Opportunities, and Threats (SWOT) The SWOTs analysis, is one of the commonly implemented analysis in marketing. A SWOT (Strengths, Weaknesses, Opportunities, Threat) analysis is used to assess strengths and weaknesses in an organization’s internal environment and opportunities and threats in its external environment. Therefore, SWOT analysis help Nike Inc. with reviewing its strategy and how it is performing against external and internal factors, these strengths, weaknesses, opportunities and threats can be considered as the basis for recommendations on how the company might change its short-term and long-term strategic direction. Strengths of Nike： Strong Global Brand: Nike is the most valuable …show more content…

Nike compete internationally with a significant number of athletic and leisure footwear companies, athletic and leisure apparel companies, sports equipment companies, and large companies having diversified lines of athletic and leisure footwear, apparel, and equipment, including adidas, Puma, Li Ning, and Reebok, among others. The intense competition and the rapid changes in technology and consumer preferences in the markets for athletic and leisure footwear and apparel, and athletic equipment, constitute significant risk factors in Nike operations. Currency Volatility: Since the majority of Nike’s sales are generated outside of the United States, the company is exposed to significant currency fluctuations. The recent strengthening of the U.S. Dollar has hurt reported results, due to the foreign amounts being translated into U.S. dollars for reporting purposes. While Nike does have certain hedges in place, they are designed to lessen the impact of unfavorable exchange rates, not fully eliminate the risk. Ansoff

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A SWOT analysis is a tool used by organisations to identify its internal strengths and weaknesses, but also the external opportunities and threats. Therefore, this allows the organisation to assess what can be used to aid in achieving their objectives, i.e., strengths and opportunities, as well as aspects that can be improved on or potential problems that can be faced, i.e., weaknesses and threats, as they pursue on achieving business objectives and/or decision making. Explained S.W.O.T. Analysis: a) Strengths Caterpillar Inc. holds a very strong brand image worldwide that directly associates it with high quality products that they provide. In 2014, Caterpillar ranked as the number one brand in heavy equipment followed by a strong competitor,

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Their swoosh logo and "just do it" slogan are highly recognized among the public. Innovation is the key aspect to Nike's competitive advantage. According to an article posted in Chicago Now, Nike President Charlie Denson said, "Our ability to be authentic, stay connected, and remain distinctive through innovating across all areas of our business is a definitive competitive advantage." The Nike Corporation prides itself in being a leader in their industry because of their innovation, and protecting these ideas with patents. Nike currently has approximately 3,750 patents to this date, which is way more than any other competitors including Adidas and Under Armour which are in the same

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Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.

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