“SWOT” ANALYSIS INFORMATION
A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.
A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.
Identification of SWOTs is important because they can inform later steps in planning to achieve the objective. First, the decision makers should consider whether the objective is attainable, given the SWOTs. If the objective is not attainable a different objective must be selected and the process repeated.
Users of SWOT analysis need to ask and answer questions that generate meaningful information for each category (strengths, weaknesses, opportunities, and threats) to make the analysis useful and find their competitive advantage.
NOKIA’s SWOT analysis
Strengths :-
 NOKIA had advanced technology over the competitors in the mobile phone industry
 The market leadership in the mobile phone industry.
 Strong brand value and image in the global market
 Had its own manufacture and network.
 Product innovation and creation. Weaknesses :-
 Complications in technology
 Few customized, operator-specific handset with less features
 Few alliances, company stuck to its standing in the