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A SWOT Analysis Of Samsung

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Strengths • Leading in the market of illustrated demonstration of applications • Strong brand value • Leading role in all mobile and smartphone markets • Famous for the technology used • Great cameras • Strong memory • Novel design • Strong processor Weaknesses • Borrowed software (Android) • Very expanded portfolio • Hard to arrest the competitive advantage of its technology • Not much different from competition (Sony Xperia Z) • Low product quality perception due to low prices Opportunities • R&D investments • Lots of mobile advertisements • Upcoming markets that need its attendance (e.g. baby boomers) Threats • Intense competition in all sectors (market with no growth) • Many similar products • Not enough advertising for the …show more content…

Demographical Segmentation The target group that Samsung is interested in is men and women of ages 18 to 29 and 30 to 50+ years old depending on the need of use and the series. Their income is middle and upper class. College or school students and business people. Religion, family status and education are irrelevant factors. Phychographical Segmentation It is referring to individuals who enjoy technology and are tech savvy’s. To people who can afford to buy smartphones and vary in lifestyle choices. Samsung tries to target female audience through the variety of choices in colors. Behavioral Segmentation People who want to buy the product for lifestyle reasons and are willing to buy again when they will need to. Target Strategy Specifically, the target audience that the proposed strategy is about are young men and women ages 16 to 29, middle and high income class, college students or school students that are tech savvies, who use social media and love …show more content…

The app gives the opportunity to upload a photo with fun or location filters in the “story” and let your friends see it for only 24hours. The users can also see the snap stories of their friends. In the app there are some societies that upload news and fun content for the users like Buzzfeed, Cosmopolitan, Vice etc. Also, every day a new worldwide live story is uploaded in which users from all over the world can see some themed events. Snapchat is a un way of communicating with friends. The concept – the adventure In two main cities in Greece (Athens & Thessaloniki) with starting points of the adventure Syntagma square and Aristoteles square are going to be 10 locations containing 1 clue. The clue is going to lead to the next location. The last location (a stand in a secret location) will contain the prices. The way to get the prices and to proceed to the next location is going to be by adding Samsung A5 account in Snapchat and sending there a selfie with the stand in each location with a location filter on. Then, by the Samsung account a text message that will contain clues is going to be sent to the people in order to find the next location in the city. The last stand is going to have a snap code on it that will automatically display the price. The trick is going to be to understand from the encrypted text the next location to go there and take a

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