Business Case Study: Social Clothing In Canada

Social Clothing
Business Plan

MISSION STATEMENT
We chose this name because it represents Manitoba. We are a Manitoba based company, so we named our company Social Clothing because Manitoba is the only province with "socials", therefore it is something unique to Manitoba.
Our objective is to create a community and bring people together in Manitoba/Winnipeg using our clothing. We provide our customers with comfy, stylish clothing and only the best customer service. The people in the community who would be interested in buying our products are people who love simple clothing, are young adults and live in or grew up in Manitoba. Our commitment is to care about our customers and get them involved in our brand. To grow profits,

The seven owners each hold equal shares of ownership in the company. COMPANY HISTORY TO DATE
We have always wanted some type of clothing brand that was unique to Manitobans, something that we could relate to and get involved in, that’s how Social Clothing was created. Social Clothing is a new business that started in February 2018. We are based in Niverville, Manitoba and want to provide people with comfy, stylish clothing that will bring communities together using our clothing. We are called Social Clothing because Manitoba is the only Province with “socials”, therefore the name is unique to Manitoba.

PRODUCTS AND SERVICES
DESCRIPTION
Social Clothing will sell a combination of comfy, everyday clothes designed and sold by Social Clothing. We will closely follow fashion trends as well as our own customers’ purchasing preferences.
We will earn profits by selling our merchandise. Our pricing structure will remain flexible, as we will implement suggested retail pricing. We will implement end of season sales and promotional coupons at strategic intervals.
FEATURES &

Sell a decent amount of Pre-orders.
Raise awareness of our brand by 50%.
Build a solid customer base.
Become a profitable business with expansion potential.
Our first major milestones will be securing funds and setting up our business. This is our major focus right now. As co-owners, we would like to see the growth of our store with an increase in product lines.
ORGANIZATIONAL STRUCTURE
As a small business, we will have a small staff. All owners will assume leadership roles within the company and will be responsible for daily operations, overseeing marketing efforts, buying merchandise and managing inventory and all other administrative duties. FINANCIAL PLAN
REQUIREMENTS
Booming Boutique will need $500 - $600 to get our business off the ground. We are currently seeking funding from outside grants in the community from businesses and private organizations.
At this time we have raised $70 from shares that we have sold.
USE OF FUNDS
We will use the funds we obtain to pay for the main start-up costs, that includes paying for our first set of inventory. We will also purchase an inventory management system. We will use the remainder of the start-up funds to cover operating expenses, wages, and marketing to increase retail