NC Essential Standard #2: Understand entrepreneurship, product/service management, information management, professional development, emotional intelligence, and operations.
Lesson Title: Is Entrepreneurship for YOU? Are YOU cut out for Entrepreneurship?
Lesson Objective: Not everyone is cut out to be an entrepreneur. The objective of the lesson is to have students collaborate with their team members to create an innovative business idea. During this project, students’ decision making and critical thinking skills will be tested to see if they have what it takes to own their own business. These skills are vital in order to create a thriving business. Students will employ both a marketing and product-mix strategy to meet customer expectations
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Every group will be responsible for creating a business, and presenting their business idea to the class. Each group will be responsible for answering their project questions during the presentation. Each student will have the opportunity to think like a business owner as well as a consumer. The class will vote on the best business. After each presentation, students will have to answer a series of questions that will be used to determine the winner.
Project Questions: These questions are real life questions that every entrepreneur must ask himself/herself when going into business.
1. What type of business are pursuing?
2. Why are you pursuing this business?
3. What legal structure are you looking at for your business? Why?
4. How is your business unique?
5. What is the name of your business?
6. Where will your business be located?
7. What is your target market? Who is your ideal customer?
8. What products or services does your business provide?
9. Name some of your competitors.
10. How do you plan on marketing your business?
11. Will you have employees? Estimate how many.
12. Estimate how much $$ you are going to need for your business?
13. How will you pay for the start-up costs of your business?
14. How do you plan on budgeting for your