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Swot Analysis Of Travelodge

285 Words2 Pages
The budget accommodation sector in the UK has become much more competitive over the past 15 years with more and more players entering the market each year. This forces competitors to look for better ways of communicating brand and product benefits. The total market comprises more than 40,000 rooms in the UK alone. Travelodge has 25% of the market. In order to retain and increase this market share Travelodge is investing heavily in developing its Internet presence to make it easier for customers to find out more about the Travelodge offer and book rooms.
It is all very well having the right product at the right place and at the right price. However, in the budget hotel market it is necessary to ensure there is a top quality booking system enabling
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