Swot Analysis Sunset Ranch

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Industry
CEO Sunset Ranch is in the vacation home/event space industry. We can also accommodate the bed n breakfast industry during our off times.

Customer Trends
Catering to millennials: According to Cornell Center for Hospitality Research, those ages 18-34 are expected to represent 50% of travelers by 2025.
Technology: With self-sufficient tech-savvy people being the majority of travelers nowadays, it is important for our operations to be user-friendly and up-to-date. Travelers are more commonly expecting Wi-Fi and high-quality tech equipment and a knowledgeable support staff.
Unique perks: Many properties are trying to find new ways to stand out, like offering free-wine tastings.
Well-being: People are becoming more concerned about their …show more content…

We are able to host events, plan them accordingly for our guests, and offer a great vacation spot for large groups of friends, family, coworkers, peers, etc.
Opportunities
-Trends of industry: A major trend for this industry is uniqueness. Customers looking for event spaces to hold their party want to find places that offer a unique atmosphere and friendly environment. CEO Sunset Ranch offers different qualities and features uncommon relevant to the industry. These features include aspects like exclusiveness/privacy, convenience, and ambiance. -Demographics: All ages, genders, races, and cultures can find great use of our property. We are inviting to accommodate any type of event or vaction-like stay for large parties. Specifically in the Glendale area in which our property will reside, the demographic are mainly Hispanic. Our property offers a great space to hold quinceneras, weddings, family reunions, holidays/traditional events, etc.

Oprotunities: Travel Spending is projected to increase over the next five

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