Taking A Look At Quicktrip

Shawn Tate Professor Phipps MGMT 3013 March 17, 2023.

Corporate Strategy Currently, QuickTrip's corporate-level strategy is expansion. They would like to be the most dominant gas station in each market, not only with the number of stores but with the quality of goods they provide. Expanding their business will allow them to gain more exposure across the country and will increase their brand popularity. In 2018 they built 9 new buildings and announced they would keep expanding, proving their dedication to expanding their business (QuikTrip). SWOT Analysis: Strengths – The quality of their products is very good and creates strong brand loyalty. They also have strong financial health and position, which allows them to invest more into their company.

VRIO Analysis: Valuable – QuikTrip’s brand image gives it a competitive advantage. They are extremely reputable and high quality which allows the customers to have loyalty and value their brand. Rare – Quicktrip’s strategically located stores in several states make it hard for new entrants to enter the market. This rarity allows them to do more business with customers and strengthens their loyalty. Imitate – QuikTrip has great operational efficiency that is very difficult to imitate. For a company to copy them, they would substantially invest and expertise. They also have a strong culture which is hard for others to imitate, even if they try extremely hard. Organization – QuikTrip organization is one of the main reasons for their success. They effectively leverage their resources to drive sustainable growth and adaptability. This well-supported structure allows them to organize these resources well. Competitive Forces that affect QuikTrip As a gas station, QuikTrip faces competitive forces that threaten how much business it gets. Three of the forces that affect them are competition, the threat of rivalry, and the bargaining power of buyers. In the gas station/convenience store business,

Due to them selling products that can be found at most retail and convenience stores, this also gives bargaining power to the buyers. Customers will not buy products from QuikTrip if prices are higher than their competition due to the fact they can just go somewhere else and get it for a lower cost. This causes them to have similar prices to their competitors to stay in business. Organizational Culture QuikTrip prides itself on the culture it has built for itself. They try their very best to be fast, efficient and always give back to the community. They also do a great job of making sure the people they hire are prepared and offer the best customer service by putting them in training to allow them to understand what they expect from them as an employee. After they are trained, they are typically pleased with how the culture is within QuikTrip stores. According to Comparably, QuikTrip has earned a 4.5 out of 5-star rating for its culture based on how employees felt they were treated and how things ran. They had great diversity, happiness, CEO, and gender ratings and show they have