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Taking A Look At Yum's Company Overview

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YUM operates over 39,000 fast food locations under their 3 main brands: KFC, Pizza Hut, and Taco Bell. Based on the current number of operating locations, YUM is classified as the largest fast food company worldwide (Interfax, 2013). A great deal of YUM’s success and brand strategy has been achieved through growth outside the U.S. market space; in fact, over 50% of its growth is attributed to this (Company, n.d.). In 2016, YUM opened 2,365 new restaurants around the world and they continue to meet or exceed these numbers annually. Today, the company opens approximately six new stores daily. Utilizing franchise locations as an avenue for achieving quick paced growth, reduces the risk YUM might otherwise incur. An area where this strategy has

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