ipl-logo

Task 2 Research International Markets

2226 Words9 Pages
bulb-icon

Recommended: Project management research proposal

Research international markets

Assessment Task 2: Project – Research International Markets

Introduction – include company details and the objectives of the research you have conducted.
Company details:
Mash mining is a company that is in the mining industry. This company is in the business of mining iron ore located in Western Australia. The main use of iron ore is making pipes, fittings, engine blocks and steel. With such a high demand for this material locally the company has decided to look for international markets to export this useful resource.
Objectives of the research:
• To protect the company from business cycles in the domestic market.
• To enhance the image of the company to new markets
• A good way of extending the product …show more content…

– Any other relevant factors you identified during your research.
Any other relevant factors are:
• Attitude towards Australia and Australian products and services: they are often viewed with high regard for their high quality that they mine and timely manner in which they export their product to the desired consumer.
• Economic or socioeconomic factors: with a variety of uses for iron ore, people are generally aware of the huge benefits that iron ore has for the local country. So it is equally and fairly distributed with the main aim of benefiting the economy as a whole
A summary of the data analysis undertaken including:
– Average expenditure on the product or service in the identified country or geographic region for 2010, 2011 and 2013 and forecasted demand for the product or services based on these figures.
Selected overseas countries Average expenditure on the product or service Forecasted demand for the product or services
Overseas country 1: China $8 million $10 million
Overseas country 2: Japan $5 million $7 …show more content…

Attitudes towards Australian and/or Australian products or services Explanation
Overseas country 1: China Very good quality of product that is sold at a reasonable price
Overseas country 2: Japan Very high quality that is affordable with transparent laws about the product that is being sold
Overseas country 3: India Good quality of product that is affordable compared to the other competitive markets

Local alternatives to the product or service Explanation
Overseas country 1: China The quality of iron ore that is locally produced is not that of good quality compared to Australia
Overseas country 2: Japan There are no minerals that are based in Japan to mine. It is all imported
Overseas country 3: India There are not enough resources to mine a high quality of iron ore that Australia produces

Recommendations based on the data analysis regarding which 1 or 2 of the three countries offer the best potential for further exploration into exporting your company’s product or service? Explain why and which factors contributed to making this decision?
Recommended countries for exporting Why Which factors contributed to making this

Show More
Related

How Did World War 1 Affect The Australian Economy

970 Words | 4 Pages

In addition to sending troops to fight with the British, Australia also seized the opportunity to develop the domestic economy. Australia is not very solid economic foundation, because the main sectors of the economy is not from industrial sector, but animal husbandry, agriculture and mining, and the department of product is mainly depends on the world market, it needs of industrial goods are also mainly depends on the international market. Import and export trade plays a decisive role in Australian economic life. The world war has disrupted the old pattern of world market, which must have a great impact on the Australian economy. In addition, Australia's import and export trade is likely to attack by enemy ships at any time through the long and dangerous road of over ten thousand miles.

Read More

Interregional Trade Dbq Essay

840 Words | 4 Pages

AP summer assignment Trading has always been an integral way in which people spread technological ideas, religion, culture, etc. Some religions such as Islam have put the importance of merchantry in their holy book the Quran. Some people like the chinese wanted to impress people with their treasure fleets. However, in order for most people to trade there has to be a routes people they will take to reach their destination. This brings me to the following reason why interregional trading increased.

Read More

Deadly Unna Quotes

677 Words | 3 Pages

Australia is the land of the fair go for a very select number of demographics, while the other 90% of people experience Australia as anything but. People who cannot experience Australia as the land of the fair go are people that have to deal with abusive fathers, discrimination, being subjected to racism and being part of poor large families. Australia may have been dubbed as the land of the fair go, but Australia is no such

Read More

Global Trade Dbq Essay

841 Words | 4 Pages

Benjamin Franklin said, “No nation was ever ruined by trade.” During the early modern era, technological advancements in shipbuilding and increased knowledge on wind and current patterns made global trading possible. The increased flow of trade in the 1300s through 1800s created important social relations and economic opportunities due to the increased integration of foreign people and desire to be wealthiest and most powerful, while improving government, culture, and ideas in the modern world. Global trading increased the spread of people, which also increased the spread of religion and culture.

Read More

International Trade Dbq Essay

465 Words | 2 Pages

Trade has been a driving force in global history, shaping societies and economies across the world. It helped bring in many resources to other countries through cultural diffusion and opened new opportunities for citizens. Nevertheless, trading has also caused overproduction in certain areas and limited resources available. Trade has been shown in global history through Middle Eastern trade routes (Document 1), Timbuktu during the height of the Mali Empire (Document 2), and Caravans from the northern coast (Document 2). Trade had a significant impact on culture and society.

Read More

Janmar Coating Case Analysis

2638 Words | 11 Pages

Janmar Coatings, Inc. In-Depth Case Analysis Prepared by: Elliot Thome In partial fulfillment of the requirements of Marketing Management and Policies Submitted February 26th, 2015 Case Synopsis In early January 2005, Ronald Burns, president of Janmar Coatings, Inc., and his senior management executives were faced with the issue of deciding where and how to deploy corporate marketing efforts among the various markets served by the company.

Read More

What Was The Impact Of The Australian Federation Of 1901

711 Words | 3 Pages

Additionally, the Federation enabled a unified immigration policy and a unified tariff system, resulting in improved trading and economic growth. All of these factors have contributed to the strong and prosperous country that Australia is

Read More

Comparison Between USAd Country A

680 Words | 3 Pages

By exporting and selling their goods through and affiliated firm in Country B it provides growth, increased profit and potential for future direct investment, while still being the simplest and low-risk method for the company. The largest sector within Country B is agriculture as 48% of the labour force is focused in the sector, compared to Country A where agriculture only takes up 10% of the labour force. Therefore, the data suggests that there is already a large market for the company, and since the company is marketing modern but affordable products they have the potential to replace outdated and equivalent equipment, further complementing the countries lower GDP Per Capita of only US$6,900. Furthermore, since one of Country B's main imports is Machinery and equipment its verifies that selling to country B would be the most economically reliable decision for the firm as there is already a developed market for the goods. Consequently, Country B's larger agriculture sector and its main imports being products which the firm is exporting, it would be the best choice out of the two countries to set up an intra-corporate transfer

Read More

What Is The Difference Between Australia And India

181 Words | 1 Pages

A product may have a higher perceived value in India compared in Australia. A common brand may have a perceived high

Read More

Globalization Chapter 1 Study Guide

473 Words | 2 Pages

• What is Globalization? Globalization is the incorporation of economic, cultural, social, and political aspects of societies from around the world. It is the elimination of barriers to support a global spread of ideas, values and beliefs as well as consumer goods. • Identify and explain at least five different characteristics of Globalization. INTEGRATION –

Read More

Reflection On Marketing Simulation: Managing Segments And Customers

1750 Words | 7 Pages

Moreover, C being the least price sensitive, it would be the most willing segment to pay the premium for the superior product performance. At the beginning of the simulation, Minnesota Micromotors’s market share for this segment was just 4% - there was a huge potential for growth. Moreover, Segment C consistently had the highest gross margin per unit ($58.36 for 2012 Q3) which indicated that Segment C could be the most profit generating customers for Minnesota Micromotors. Improved efficiency in my sales salesforce and effective marketing communications were very critical in communicating Minnesota Micromotors motors’ value to customers, and formed the key differentiators in managing Minnesota Micromotors’s dual sales force and distribution channels – hence I planned to invest adequately in the “Integrated marketing communication and training” in every quarter. Also, having the market ‘intel’ and customer feedback were ever critical to make any changes to pricing, budget and sales force allocation – hence I always invested on Market

Read More

Globalization Invading Markets Andy Singer Analysis

972 Words | 4 Pages

Document presentation The cartoon is titled Globalization Invading Markets and was drawn by Andy Singer in 2005. At that time, former President George W. Bush was adopting a unilateralist approach, which means the American government didn’t look for any king authorization from international organizations or other superpowers before getting into war, like it was the case for Iraq in 2003. This cartoon represents, like stated in the title, globalization that is manly enhanced by the US and its high-end corporations known worldwide, contributing to the soft power of America. However, hard power is portrayed by the cartoonist as well through different means.

Read More

Marketing Case Study: Royal Fernwood

1579 Words | 7 Pages

Table of Contents 1.0 EXECUTIVE SUMMARY 3 2.0 THE CHALLENGE 3 3.0 Vision 4 4.0 Mission 4 5.0 Core Values 4 6.0 USP’s 5 7.0 SWOT ANALYSIS 6 8.0 SITUATIONAL ANALYSIS 8 8.1.0 POTER’S FIVE FORCES 8 8.1.2 PEST ANALYSIS 10 9.0 Competitor Analysis 11 Noritake 11 Dankotuwa 12 Chinese imports 13 10.0 CUSTOMER ANALYSIS 14 11.0 MARKETING STRATEGY 15 11.1 MARKET SEGMENTATION 15 11.2 POSITIONING STRATEGY 16 11.3 Ansoff Matrix 17 11.4 MARKETING MIX 18 12.0 ACTION PLAN 21 13.0 BUDGETS 21 1.0 EXECUTIVE SUMMARY Royal Fernwood Porcelain, Browns latest acquisition, presently markets a range of porcelain products for local and foreign markets. Royal Frenwood has a local market share of 13% and a strong dealer distribution

Read More

Advantages And Disadvantages Of Global Trade And International Trade

998 Words | 4 Pages

Firstly, by doing export process sales for that country will increase. Exporting process is a one way to expand business and increase company sales potential. It can help expand product or services that the company earn money form, otherwise the company stuck trying to make a money only in the local market. As example ‘The Tarik’, the Tarik one of the famous beverages in Malaysia but people from other country can get it at their own country. In this case we can see that globalization give an idea for local business to expands and sell the product to other country by doing export process and its became well known for a few country which Singapore, Indonesia, Europe and

Read More

Porter's Five Forces In The Oil And Gas Industry

1601 Words | 7 Pages

In the Oil & Gas Industry the competition is significantly intensive, with the market being ruled by big giants such as Exxon Mobil, Total, ConocoPhillips, British Petroleum, Chevron and the Royal Dutch Shell etc. Appendix A shows the market values of these super majors. The market is over ruled by three different types of players. 1.

Read More

More about Task 2 Research International Markets

Related Topics

Open Document