Throughout the seventies smoking cigarettes was one of America’s favorite past times considering it was “cool” and “in fashion”. One of the biggest and popular cigarette brands of the time was Benson and Hedges, and their newest product branches were Benson and Hedges 100’s, the cigarettes being advertised. Advertising provides a direct line of communication to existing and prospective customers about a product or service. The purpose of advertising is to coerce customers to become aware of the product or service and to draw customers to a business.
Their market strategy culminated in a product being idolized by the consumer. Smoking cigarettes became commonplace in many households and the strategy shifted from attracting non-smokers to fierce brand
Women are made to look sexual for anything they are selling, even if the product they are selling has nothing to do with anything sexual. Sex is appealing to most people. Companies use that to their advantage by putting some form of sex on a page to grab the audience's attention, which makes them stop and want to product they are selling. Kilbourne shows images of ads where women are being controlled, punished by the man. Advertisements like these are examples of taking something horrible in the world and glorifying it to the benefit of having a decent advertisement.
First, because they may feel attacked and invaded by the ad. Second, because most of the time the smokers already know how harmful cigarettes can be but they do not care and they are already tired of see those anti-smoking
A non-smoking ad that I recently came across shows a very strong message. The ad shows a man’s hands loading a gun with cigarettes. On the side of the picture it gives a list of thing that happen from smoking cigarettes. The last thing is a bold statement saying, “Smoking Kills ….so why bother starting”.
The tobacco industry has reported spending 8.8 billion dollars a year on advertising that is 36 million dollars a day. Their revenue in return is 744 billion dollars. Eighty percent of their consumers live in low-income and middle-income families. Also, twenty percent of all deaths in the United States are from tobacco-related causes This industry is one of the most profitable and deadliest industries in the world. (“http://ash.org”).
N., & Brandt, A. M. (2006). “The Doctors’ Choice Is America’s Choice”: The Physician in US Cigarette Advertisements, 1930–1953. (American Journal of Public Health. February 1, 2006).
Therefore the appearance of cigarettes was within the programs and the ads on television. A team of researchers did a study on cigarette consumption during the 1950s-1970s and they said “estimates suggest that television increased the share of smokers in the population by 5–15 percentage points, generating roughly 11 million additional smokers between 1946 and 1970” (“Home”). They go on to say that the biggest increase in smoking happened among Americans “between the ages of 16 and 21” (“Home”). This shows how teenagers are easily influenced especially by
The eye catching colors of the packs of cigarettes and the words they were using to describe their cigarette really caught my attention. I’ve learned that cigarettes are incredibly unhealthy and pose all sorts of health risks so to see “100% additive free natural tobacco” I was a little taken aback by what they were saying. They are really trying to convey a message that their cigarettes are a healthier alternative to other cigarettes. They have a product that is “different” compared to the other brands and they are using advertisement to their advantage. They are adding to consumerism by promoting their products, and for some consumers they might not question the ad or the brand as deeply as other and so they are just going to purchase the product and adding to the cycle of
Another item that was specifically placed was the text. Due to the small font and how the warning labels were thrown to the side shows you that they didn’t want their viewers to pay much attention, if any, because you would be remined of reality. These warning labels are only listed because by law it must be, but I can bet if they didn’t have to it wouldn’t be anywhere near this ad. In addition to having the labels in this way, this ad doesn’t want you to be reminded by how cigarettes are still cancer sticks. How yearly, roughly 443,000 people died from smoking.
Tinkler argues cigarette advertisements aimed at women were preoccupied with establishing smoking as a feminine practice. In the 1930s, smoking was utilised to signify that women were “modern”. One brand specifically aimed at the female market used the strapline ‘Red Tips for Red Lips’ a marketing notion that the inclusion of a red tip prevented lipstick marking the cigarette and thus enabled men to ‘preserve their beautiful illusions….’ . In promoting their products to women the aim was to create a notion that smoking was a practice that appealed to modern, fashionable, successful, middle-class femininity. However, despite gift-wrapping cigarettes as an embellishment to the female persona smoking was perceived as causing soreness to the
It was such a success that there were seminars teaching women how to properly smoke, so they would look attractive, these seminars taught women what men liked and disliked when a women smoked. Using the momentom of this, the next big move was to use the new trend of loosing wieght and sliming down to push the brand even farther. What if women could be programed ? What if you could get them to replace one craving with
It is common to see advertisements that promote smoking and ensure that there is not health problems caused by cigarettes. Although, now that there is more technology and further research has been conducted we can conclude that smoking can cause health problems. Even with this information known about the advertising techniques of Chesterfield cigarettes it will never stop the company from manufacturing cigarettes, since these industries gain lot of money and won't stop just because a person decides to smoke that cigarettes that they are selling. Advertisement choose specific elements in their ads to draw the attention of the audience. In this particular ad they use the image Arthur Godfrey since he was famous in that era, and it was likely that people would listen to his promotion of smoking chesterfield cigarettes even if he didn't really like the
Have you ever noticed the increasing number of users of the electronic cigarettes? Electronic cigarettes (EC) use double every day. During my senior year in high school, I remember when the EC first came out into the market. I watched everyone trying it for the first time, both smokers and non-smokers. Some people thought that this was a safer way to smoke while others thought it was a great way for them quit smoking.
References Eaton, L. (2003). United Kingdom finally bans tobacco advertising. BMJ, 326 (7385), 345-351. Harper, T. (2006). Why the tobacco industry fears point of sale display bans.
