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The Impact Of Direct-To-Consumer Advertising

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Center for Drug Evaluation and Research. “Information for Consumers (Drugs) - The Impact of
Direct-to-Consumer Advertising.” U S Food and Drug Administration Home Page,
Center for Drug Evaluation and Research, 23 Oct. 2015. Web, 6 Mar. 2018.
The Food and Drug Administration includes an array of data concerning the risks of specific drugs as well as the impact of prescription marketing. This source addresses the opinions of physicians and the interference of the advertisements on the doctor-patient relationship. Many medical practitioners believed their patients were confused and uninformed about the harms and function of the medication featured in a drug advertisement. Furthermore, physicians expressed a sense of pressure to prescribe a …show more content…

This will be especially important for the portion of my paper discussing the doctor-patient relationship. As such, I could include the percentages regarding the beliefs of physicians. The FDA website could be also serve as a reference for those seeking information about the harms and benefits of certain drugs or are interested in the regulations DTC ads must abide by.

Donohue, Julie. “A History of Drug Advertising: The Evolving Roles of Consumers and Consumer Protection.” The Milbank Quarterly, vol. 84, no. 4, 2006, pp. 659–699. MEDLINE, doi:10.1111/j.1468-0009.2006.00464.x.
This article focuses on the historical context that shaped drug advertising into its present form. Social movements that advocated for healthcare rights declared that patients should have a say in decisions regarding their health. Following this advocacy, DTC Ads appeared claiming to provide patients with more options and opportunities to detect their medical issues. It also discuss the ethics of the direct-to-consumer drug ads; do pharmaceutical companies further their profit by promoting dangerous drugs?
This source is helpful to my paper, because it furthered my understanding of how DTCA was formed and why the topic is so controversial. Although, there are apparent …show more content…

Because, the PhRMA’s “Guiding Principles” are often not followed, viewers are presented with false, manipulating information, which alters their health behavior. Moreover, by encouraging the use of pharmaceuticals, people will neglect other healthy (and often cheaper) options, such as improving their lifestyle. The article also addresses the issue that drug marketing can lead to false diagnosis and the medication has potential to harm to the patient. There is also concern that a ban will never be achieved and regulations on the advertisements won’t do enough to promote public health. The editorial will provide support for the portion of my paper that (would) discuss the negative aspects of the prescription drug advertisements. The composition relates DTCA to health, and analyses which factors should be focused on. This will allow me to highlight how and why pharmaceutical marketing interferes with public health. I could also include a description of the guidelines, to display drug companies ability to move around the

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