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The New York Times Coverage Of The 2008 Presidential Campaign In America

495 Words2 Pages

As claimed by Schudson (n.d.), The New York Times’ coverage of the 2008 presidential campaign in America gave a lot of attention to new media, which symbolized a new and prominent media type. In the 2008 U.S. presidential campaign, new media was starting to garner a lot of attention and was slowly establishing itself; when an internet video was downloaded five million (5,000,000) times on YouTube. According to the article, YouTube’s fast or “viral” videos empowered a new generation of “political warriors” who have faster and more influence in the political campaign than in traditional media. Access to platforms like YouTube wherein anyone can upload a video and garner over 5,000,000 views has a chance to express their opinions in any way …show more content…

Average people and politicians alike used new media because new media allows more freedom than traditional media. One feature that is undoubtedly associated with the today’s internet is that things become “viral”. One of the first viral trends happened when MoveOn.com users were able to put a name of a friend into a short video. MoveOn user after MoveOn user could send the video to their friends; the cycle made the video go viral which was shared over 10 million (10,000,000) times in a week.

New media has provided a way and a medium for revolutionary people to be seen and heard with not only political matters but in all the issues of the world.

According to Opinion (2015), social media has become a place for the Filipino individual to participate in online discussions. It is not only the Filipino individual who invest on social media. Corporations and the Philippine government itself use social media as a means of advertising and promotions. Not only that, social media has been utilized to promote advocacies, issues and causes such as the Million People March held on August 22-26,

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During her speech at Virginia Tech, Zizi Papacharissi discussed the evolving industry of modern media. She argued that the recent blend of news, fact, drama, opinion, and emotion is responsible for the social and political consequences of the internet. Specifically, she was effective in her presentation by emotionally connecting to the audience, defining the evolution of news over time, and describing how social media networks can act as a news sharing mechanism.

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