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The New York Times Coverage Of The 2008 Presidential Campaign In America

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As claimed by Schudson (n.d.), The New York Times’ coverage of the 2008 presidential campaign in America gave a lot of attention to new media, which symbolized a new and prominent media type. In the 2008 U.S. presidential campaign, new media was starting to garner a lot of attention and was slowly establishing itself; when an internet video was downloaded five million (5,000,000) times on YouTube. According to the article, YouTube’s fast or “viral” videos empowered a new generation of “political warriors” who have faster and more influence in the political campaign than in traditional media. Access to platforms like YouTube wherein anyone can upload a video and garner over 5,000,000 views has a chance to express their opinions in any way …show more content…

Average people and politicians alike used new media because new media allows more freedom than traditional media. One feature that is undoubtedly associated with the today’s internet is that things become “viral”. One of the first viral trends happened when MoveOn.com users were able to put a name of a friend into a short video. MoveOn user after MoveOn user could send the video to their friends; the cycle made the video go viral which was shared over 10 million (10,000,000) times in a week.

New media has provided a way and a medium for revolutionary people to be seen and heard with not only political matters but in all the issues of the world.

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