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The Onion: Satirical Strategy To Criticize The Advertising Industry

576 Words3 Pages

In an article from, in The Onion the author uses a satirical strategy to criticize the advertisement industry.the Article expresses this criticism towards marketing through the dramatic diction used, parodying of commercials, and through the use of phrasing. It uses these to send a message of the flaws of marketing and the ridiculous information it often presents through the fabricated commercial of shoe soles. The article uses mocking diction to criticize marketing techniques used to present its product. The article does this with lines like “ The earth's natural vibrational rate of 32.80 kilo Frankel”(48). The statistic presented in the article is very fake even making up a unit of measurement “kilo Frankel”and the idea of the earth vibrating at that frequency can be taken as a hilarious misconception that some people may look at it as a real statistic and promptly bring it to light with their friends. It also uses its mocking diction to present the idea that the opinions of real human is that as long as it sounds good then people will buy and believe it is helping them, for, example in the lines “ why should I pay thousands of dollars to have my spine realigned with physical therapy when I can pay $20 for insoles”(65). Clearly satirizing the …show more content…

Consequently the message spread in the article it states ideas such as benefits the product has like how “ it’s a total foot-rejuvenation system”(17). Commonly a step often taken by marketing companies of the same standard it shows that it has benefits and that is a reason to purchase the product they are presenting. As well the total satisfaction of an item is also being parodied, which can be seen once more in the actual real life peoples opinion of the matter, the idyllic situation is parodied in the idea of quality making into some miracle shoe sole and seeming to romanticize the healing abilities that it

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