The Signs Of Shopping Norton Summary

Shopping in today’s modern world has become a major factor in the lives of mostly all American families, and it is a daily activity which occurs billions of time around the world. According to Forbes, the average annual amount of money the typical American spend on clothes is $1700 not including the accessories, shoes and the bags that women purchase.They also spend about 100 hours on trips to the shop, (Emma Johnson). This article, “The Signs of Shopping,” by Anne Norton talks about how the retailers are the one’s who impacts what the purchasers buy from their store. While in Malcolm Gladwell’s article, “The Science of Shopping,” he demonstrates that the customers have control over the retailers on what they sell to their consumers because

In American society today, people go to the mall to shop for different items in order to enjoy and reward themselves for all the hard work that they put in the workplace. With how stores in the United States are set up today, people go to specific stores because of the brand of the store. In Norton’s article, she explains how store owners advertise their product draws specific customers to their store. Norton illustrates, “Indian blankets and buffalo plaids, cowboy hats and Western saddles, evoke a past distinct from England but nevertheless determinedly Anglo” (Norton 88). When the author stated this, she tries to elaborate, even though malls are public environments for everybody to be free and get what they want, the retailers present their products as classic and valuable in order to lure specific people, such as the upper rich class who understand what the mean of the product is to buy it. It gives an exclusive joy to those who can purchase the product because not everyone in the community can acquire the product, and it puts them into this elite group that is always noticed by the community. Unlike Norton’s essay which gives a small group of people the opportunity to obtain the elite

When people buy things from the catalog, the direct-mail marketing saves directly to the search engine, which retailers have access to. The catalogs use alluring pictures and words to capture a buyer's attention. According to Norton’s essay, the catalogs creates certain communities which are control by the retailer to choose who is getting in the community and what the customers are buying. Norton in her essay, “The Sign of Shopping,” illustrated, “Direct mail catalogs, with their twenty-four-hour phone number for ordering, permit people to shop where and when they please,” (Norton 90). When the author stated this, she shows the readers, even though they can buy things from anywhere and anytime, the retailers still influence their decision, even though they do not see the retailers face to face. They put people into these certain stereotypes because of what they purchased in the past. The mailing order catalog in today’s modern world is controlled by technology. When people go online to buy something, it saves in the microchip that is in the computer, which saves things