The Strategic Planning Process

Lead on Safety Body Armor

Rick Emmert

American Military University

Marketing 201

Professor Eric Harter

The strategic planning process.

Strategic planning refers to the organizational activities in the management structure of a business, which focuses on the use of different resources to meet its set objectives and strengthen its operations. A comprehensive strategic plan ensures that all the parties involved like the stakeholders and employees all work hard to achieve the agreed goals. The ultimate advantage of deploying the use of a strategic plan is to enhance the overall performance of an organization. The performance of the corporation is positively nurtured through the strategies set, by the cooperation of the employees

SWOT is a structure that identifies and analyzes the external and internal factors in a business that has an impact on the level of its viability. The segment dealing with strengths identifies the positive things that happen both within and outside the organizational structure that function for the benefit good of the business. The weakness segment looks at the areas of the business that require improvement. An analysis conducted in this section function to rectify the weak points into strengths, for positive results. The opportunities section is characterized by identification of potential slots that would contribute to the running of a business system. The opportunities are not limited, as they can be obtained both from the external factors or the ones within an organization. Threats are any challenges experienced in the running of the organization. A business ought to conduct an analysis of the threats that pose to affect its operations and find appropriate methods to curb the specific threat. A SWOT analysis is a basic framework for all businesses, as it helps the business adopt the right gear that would propel its

The three vital aspects of successful target marketing include the pricing, distribution, and promotion of the product produced (Tanner, & Raymond, 2012). Target marketing is an important aspect of the marketing strategy of a business. This is because of the focus it puts on the targeted market that helps the business identify the best criteria to meet the needs of its customers, as well as maximize its revenue.

Product Positioning.

This refers to the technique marketers use to determine the most suitable way of presenting the attributes of their products to the customers they are targeting based on their wants and needs. An effective product positioning plan requires prior knowledge of the needs of the customer so that the message becomes well-articulated to them. It is important to formulate a good positioning plan so that the message will resonate with the customers, who will, in turn, take the relevant action.

Offerings: —product, price, and