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The Strategic Planning Process

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Lead on Safety Body Armor
Rick Emmert
American Military University
Marketing 201
Professor Eric Harter

The strategic planning process.
Strategic planning refers to the organizational activities in the management structure of a business, which focuses on the use of different resources to meet its set objectives and strengthen its operations. A comprehensive strategic plan ensures that all the parties involved like the stakeholders and employees all work hard to achieve the agreed goals. The ultimate advantage of deploying the use of a strategic plan is to enhance the overall performance of an organization. The performance of the corporation is positively nurtured through the strategies set, by the cooperation of the employees …show more content…

SWOT is a structure that identifies and analyzes the external and internal factors in a business that has an impact on the level of its viability. The segment dealing with strengths identifies the positive things that happen both within and outside the organizational structure that function for the benefit good of the business. The weakness segment looks at the areas of the business that require improvement. An analysis conducted in this section function to rectify the weak points into strengths, for positive results. The opportunities section is characterized by identification of potential slots that would contribute to the running of a business system. The opportunities are not limited, as they can be obtained both from the external factors or the ones within an organization. Threats are any challenges experienced in the running of the organization. A business ought to conduct an analysis of the threats that pose to affect its operations and find appropriate methods to curb the specific threat. A SWOT analysis is a basic framework for all businesses, as it helps the business adopt the right gear that would propel its …show more content…

The three vital aspects of successful target marketing include the pricing, distribution, and promotion of the product produced (Tanner, & Raymond, 2012). Target marketing is an important aspect of the marketing strategy of a business. This is because of the focus it puts on the targeted market that helps the business identify the best criteria to meet the needs of its customers, as well as maximize its revenue.
Product Positioning.
This refers to the technique marketers use to determine the most suitable way of presenting the attributes of their products to the customers they are targeting based on their wants and needs. An effective product positioning plan requires prior knowledge of the needs of the customer so that the message becomes well-articulated to them. It is important to formulate a good positioning plan so that the message will resonate with the customers, who will, in turn, take the relevant action.
Offerings: —product, price, and

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SWOT ANALYSIS: Strengths: High profitability and revenue as well as a high growth rate Weaknesses: Productivity, future debt rating and competitive market all count as weaknesses within the organisation. Opportunities: New products and services and their income level is continuously increasing. Threats: Growing competition and lower profitability and the issues associated with the rising cost of raw materials. MICRO & MACRO ENVIRONMENT:

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What types of strategies do you recommend based on your analysis ? SWOT Analysis is a strategic method that is implemented by a company, in order to determine their Strengths, Weaknesses, Opportunities and Threats regarding a business undertaking. The company defines their objective and determines what the external and internal elements are that can have a positive or negative impact on reaching their goal. The purpose of every SWOT analysis is to recognize what the main internal and external factors are that are vital in attaining the objective of the firm.

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• The performance should be according to the target. • Engaging customers on this online buying Goals and target Goal is to regain the lost position in the market. Our target is to position our brand above all brands in market. Audience External audience

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SWOT remains the universal language of an organization that stimulates influences over the business’s greatest strengths, weaknesses, opportunities, and threats (UMUC, 2017). For that reason, a company should also evaluate internal influences (e.g., the strengths and weaknesses) that affect the business as well (UMUC, 2017). In addition, a company should evaluate external influences (e.g., opportunities, threats) when assessing SWOT (UMUC, 2009). Additionally, when assessing SWOT of the organization, it becomes imperative to assess internal as well as external factors that reflect positively and negatively on the business environment.

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A SWOT analysis is a tool used by organisations to identify its internal strengths and weaknesses, but also the external opportunities and threats. Therefore, this allows the organisation to assess what can be used to aid in achieving their objectives, i.e., strengths and opportunities, as well as aspects that can be improved on or potential problems that can be faced, i.e., weaknesses and threats, as they pursue on achieving business objectives and/or decision making. Explained S.W.O.T. Analysis: a) Strengths Caterpillar Inc. holds a very strong brand image worldwide that directly associates it with high quality products that they provide. In 2014, Caterpillar ranked as the number one brand in heavy equipment followed by a strong competitor,

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So, for that, I have planned to use SWOT analysis from which I will be able to approximate my strength, weakness, opportunity and threat. Also, it will help to figure out the strengths and weakness part of our business and may improve what needs to be redesign rather than changing everything. Success isn’t a simple task to accomplish without strong dedication and supports, but anything is possible if we have strong back supports. In my business, I have strong supporters who help me by sharing their ideas about our company's strength and weakness in every step to run the business efficiently. While I have back supporters as well as my strong dedication towards my business, still I am taking some level of risk, but my level of risk is relatively small compared to other business because I have enough investments and clients right away start on my business.

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Target Markets and Products &

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According to Allison & Kay strategic planning is broadly defined as a management tool used to help an organization focus on it’s vision and it’s priorities in response to a changing environment and ensure that members of the organization are working toward the same goal(2005). Important for all NGO’s, Hockey Canada’s strategic planning is critical to the further development and continued success of the sport of ice hockey in Canada. According to Allison & Kaye there are four key concepts regarding strategic planning.

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Essentially a strategic plan is an extensive inspection at where the organization is, where it wants to be, and how it can get there. The

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A swot analysis is an analytical tool whereby the positive and negative internal and external aspects of a company or entrepreneur are analysed. RIHANNA’S STRENGHTS: A strength is an internal positive factor that can benefit a company or an entrepreneur. Rihanna has an enormous fan base which will benefit her as it will ensure the continued and unconditional support which means that her profits will be continual.

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Positioning is the image that a consumer perceives about the product (Dibb et. al. 2007). Brand positioning refers to the preference of a target customer given to a brand or product over the competitor’s product. It is about creating a distinctive place and worth in the mind of the

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And we have used the SWOT analysis tool to analysis the strength, weakness, opportunity and potential threat of the existence for the firm can adjust the enterprise resources and strategy to reach to the better purpose of the company

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It allows the organization to identify the key areas where the organization is performing at a high level, as well as areas that needed work and efforts to improvise. A SWOT analysis completely focuses on the four crucial elements included in the acronym, allowing companies to identify the different forces influencing a strategy, action or initiative related to the company’s venture.

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It is the planning before the action. In includes many activities like making decisions, making strategy for organization etc. At this time strategic planning is an important part of strategic management. Strategy describes how the goal achieves by using the available resources or what kind of resources they need to achieve the goals. This strategy is used when the organization wants to set the goals and wants to make the planning to achieve these goals by available resources.

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