Gestalt effect and Schema theories : The whole is greater than the sum of its parts. 2) Name three laws of Gestalt Theory and provide examples to illustrate your point. Gestalt is when parts identified individually have different characteristics to the whole as it means "organized/unified whole”. For example when describing a tree - the parts are trunk, branches, leaves, perhaps blossoms or fruit. But when we look at an entire tree, we are not conscious of the parts, instead we are aware of the overall object which is the tree. The parts are of secondary importance even though they can be clearly seen. The Three laws of Gestalt Theory that I’m going to talk about are law of proximity, law of common fate and law of continuation. Firstly, law of proximity. According to Ehrenstein, when the objects are placed close together, the more likely they are to be perceived as a group. In other words, people tend to see objects that are being assigned closely as a group. For example, when there are sales at ‘Tamu’ in Tutong there will be bunch of vegetables and fruits being placed in one basket or plastic and another section will be vegetables and fruits that are more organized. But between these two sections, those section that are more organized will be chosen by the customers to buy their daily vegetables as they are ready packed. This is because as they are ready packed, it save times and the price is already fixed for that particular vegetables. Secondly, law of common