Thousands of wildlife fall victim to plastic toxicity and starvation each year caused by the poor human garbage disposal. This ad by Endangered Wildlife Trust elaborates on how marine birds are negatively affected by littering and uses emotional and authoritative appeal to display the damaging consequences of careless waste disposal by consumers. The ad is regarding the endangered albatross birds and the impact human garbage has on their diet and lifestyle which are proving to be detrimental to their lives. EWT’s image of the albatross carcass stomach filled with human trash is used to make one feel guilt and inspire a change in people to be more mindful when discarding plastic. The main argument is to open people’s eyes and to persuade them …show more content…
Based on this information, this ad is very effective in regards to the emotional and authoritative appeals. This ad effectively uses appeal to emotion by making the audience feel guilty and somewhat ethically responsible for this situation. It has the effect to pull at the readers’ heartstrings as they may feel as if they have directly contributed to the death of the Albatross or any other innocent marine organisms by dropping litter. After seeing the harsh reality of where the plastic and metal materials can end up, this will make people think twice before doing so. In addition, this may even encourage people to learn more about recycling or possibly give them the motivation to pick up trash they may see lying around. Appeal to authority is also evident in this ad as Endangered Wildlife Trust is a reputable wildlife conservation organization that has been founded in 1973. EWT is known for raising awareness and facilitating protection of endangered species and their habitats in Sothern Africa and its surrounding countries. As a result, justifying the organisation is a reliable and credible