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Tiger Woods Case Study

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Risk management and risk ‘talk’ are all around us. The risk-based description of organisational life is conspicuous. Not only private sector companies, but hospitals, schools, universities and many other public organisations, including the very highest levels of central government, have all been invaded to varying degrees by ideas about risk and its management (Power 2004). With an increase in the miscommunication of risk, industries are taking heightened care in case the worst should happen. Companies are now taking on pre-loss objectives so to prepare for potential loss, reduce stress and meet legal obligations. There is a consistent stream of failures, scandals and disasters which challenge and threaten organisations, suggesting a world …show more content…

With no pre-loss objectives in place Woods’ endorsers Nike, Gillette, Accenture and Gatorade had to take immediate action to fight the loss that Tiger Woods had and would cause them. Gatorade was the first to jump ship followed by nearly all others. Gatorade had stated that they had already wanted to remove the ‘Gatorade Tiger’ from their products so to make room for new investments but others see it as a coincidence of timing. If anything, it points to a decrease in the effectiveness of Woods' brand equity (Gilbert 2009). Accenture and Gillette pulled out also and the last seen ad aired by Gillette was 29th of November (Gilbert 2009). When crimes like this happen, the companies which Woods endorses products have 2 choices. The can separate themselves from the athlete altogether or they can stick it out and hope that they can turn the situation around. For Tiger Woods many of his endorsement deals cut him off in the middle of their multiyear deals, this is possible due to the increase of moral clauses in insurance premiums. Companies want the broadest rights possible to cover “any occurrence” that involves “moral turpitude, or makes any statement or commits any act disparaging of, or reflecting unfavourably upon, the company’s reputation or the company’s products and services,” (Belson

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The tradition begun by the journalists in Jensen’s book still continues today. Greg Palast is one such journalist who is following in the footsteps of the muckrakers. He has been called the “most important investigative reporter of our time” by The Guardian and has been responsible for writing front page stories for influential news outlets such as “BBC Television Newsnight, The Guardian, Nation Magazine, Rolling Stone and Harper's Magazine”. His area of expertise is corporate fraud and he has gone undercover to conduct his investigations on five continents. He is responsible for writing influential stories such as “BP's Deepwater Horizon blow-out”, the U.S. role in the coup against Hugo Chavez, Enron’s attempt to buy favors from the British government, and the U.S. Presidential election theft in 2000 in

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Retrieved April 18, 2018, from https://www.cnn.com/2013/10/28/us/penn-state-scandal-fast-facts/index.html Crandall, W., Parnell, J. A., & Spillan, J. E. (2014). Crisis management in the new strategy landscape (2nd Ed.). Los Angeles: SAGE. Retrieved April 18, 2018. O'Keefe, M. (2011).

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On February 19, 2010 Tiger woods, a well-known golfer, took to the stand in front of a small group of family members, cameras, and media personalities. The subject of the press conference was to apologize for the cheating spree that he went on while married to Elin Nordegren. Woods took to the stand bearing multiple pieces of paper which he read directly from. During the speech he carried no pity for himself but at the same time asked the media to respect his privacy and allow him to make the changes needed in his life. From that moment on, the criticism, mockery, and foolish jokes began to surround Woods and his family.

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Woods had better clubs, but he should not be punished. Everyone he plays against plays with the better clubs, meaning, it may not be on level terms with Nicklaus, but it is on level terms with his competitors. Because Woods never had to play with poor clubs Nicklaus has to get a slight edge in this area. Clubs and balls were not the only thing different in the eras. Another major difference is media attention.

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Many of you in this room know me. Many of you have cheered for me, or worked for me, or supported me,and now, every one of you has a good reason to be critical of me.” ( source) Tiger Woods had been caught cheating on his wife and had to give a speech. In that speech he had to use denial, bolstering, differentiation, and transcendence to seem sincere and apologetic. Woods has since recovered from this scandal and is back into deals with sponsors and brands that he had lost during this time period.

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Tiger Woods’ egotistical and lustful personality traits lead to his downfall. Tiger Woods continued to plummet after his initial

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Former undisputed world middleweight champion Marvelous Marvin Hagler took his sentiments to social media and broadcasted his desire to see a Floyd Mayweather Jr. vs Gennady Golovkin fight in September. Boxing News 24 reported that the 61-year-old Hall of Famer believes that the pay-per-view king should face the current WBA and IBO middleweight champion for his supposed to be last fight before retirement this fall. Hagler, who expressed his opinion via a series of posts in his official Twitter account on Thursday, said that if his contemporary and fellow legend four-division champion Roberto Duran could fight bigger men than himself, then Mayweather should also do the same to prove that he is one of the greatest boxers of all time. Mayweather is reported to fight two-time welterweight champion Andre Berto on September 12 and has received a lot of criticisms from boxing fans and pundits alike.

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Also in Armstrong’s case, for him to come clean would cost the lives of the young ones who are very fond of him. But to fight and still lie as well does him no good, since even his the board of sports have identified his fault. Already his reputation is

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“Armstrong began his career as a professional cyclist with the Motorola team” (“Lance”). Armstrong was later stripped of all his titles and banned for life when it was discovered that he had been using PEDs for the majority of his cycling career. When an athlete as well known and accomplished as Lance Armstrong is found to have been using performance-enhancing drugs to perform at such a high level, it reflects back on the sport in a negative way. Cycling having to admit that one of the most successful athletes to ever participate in the sport is a fraud was a big let down for the

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In 1985, Michael Jordan teamed up with Nike and established Jordan Brand. In his article, “The Jordan Impact”, Kenneth Cortsen highlights how Jordan used his success on the court to help his marketing for his brand as well as others brands. For example, Cortsen quotes Graeme Turner who states that “one year after signing Michael Jordan for Gatorade’s “Be like Mike” promotion, Gatorade’s annual revenue had increased from $681 million to over $1 billion(Cortsen, par. 5). Through Jordan’s impact on his brand and other brands, it was evident he was making a serious impact on the realm of

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Golf is a game of the mind not the body. I know that sound cliché but it really is true. The best golfers in the world insist that their mental game is the reason they succeed. For the majority of my golf career, I always thought these golf legends were just saying this without anything to back it up.

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Research Paper Professional athletes have a tremendous influence on youth and society, largely because almost everyone looks up to them from toddlers to senior citizens, but in one way or another; everyone is influenced by professional athletes. Some think that athletes should be able to live their lives however they please, not worrying about how their actions may affect other people; however, it is important for athletes to understand that many people are watching them and that their actions do have large impacts on society. Professional athletes’ image affects today’s society and youth because they influence drug use, attitude on and off the field, and contribution to the community. Not only can athletes jeopardize their careers with drug use, but in doing so, they also send a message to youth and society that using drugs is okay. “But athletes themselves must put forth the physical effort of training and practice—they must still build their skills even in the murky area of legal and illegal drug use” (Jenkins D11).

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Golf, Is It a Sport Some people say golf is just a game and you don’t need to be athletic to participate in it. However, there are many facts supporting the idea that if you play golf, you are considered an athlete. A game is considered an activity that is played for self pleasure and enjoyment only. On the other hand, a sport is a competitive activity in which precise skill and athleticism is needed to achieve success. First of all, it is unarguable that when you play sports calories will be burned.

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Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.

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1301 Words | 6 Pages

Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

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