Fresh Time will become Toowong Village’s first free delivery and self-selection combination of juice shop which focus on price, quality and convenience. Our goals are to build up brand reputation within three years and have strong involvement in the community.
Product/ Service knowledge
Our unique approach emphasises on health besides providing conditional free delivery service in Brisbane. The tastes and healthy benefits of our juice are the core of our business and will be transmitted through our efficient service. Fresh Time combines instantly prepared 100% natural fruit and vegetable juices. We offer variety choices of juice to appeal to the preferences of different customers. Our customers can select their desired mixture of juice themselves.
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Toowong has approximately 11,255 residents, where 57.5% of the population are age between 20 to 44 (Australian Bureau of Statistics, 2011). People of these ages include students and working adults, therefore Toowong is a suitable location for us. As people nowadays are more health conscious, there is a potential demand for our fresh and healthy juice product. Our delivery service will also be in high demand by Brisbane residents who are not able to go to Toowong Village for our juice products. Environmental analysis includes economic and social. According to research, in Toowong, the middle-income consumers who earn $1,500-$2,999 per month are our target market and it consists of the largest proportion which is 35% (Australian Bureau of Statistics, 2011). For social factor, the number of health conscious consumers are rising. Based on research in year 2005-2006, Australian households spent $27.8bn on health, which is a 5.8% increase from previous year (Rodrigues, …show more content…
Price We tend to use competition pricing strategy and offer price matching service to match our competitors price (http://www.learnmarketing.net/price.htm).
Place We plan to locate our shop in Toowong Village as there are large numbers of our targeted market segments.
People Our targeted consumers are health conscious people age between 20 to 44.
We plan to hire 5 experienced staff and obtain our supplies from wholesalers.
Promotion We will develop a membership system where members can get a 10% discount for every purchase.
We plan to open our own website for advertising purposes.
Process We offer self-selection combination of juice to our customers and conditional free delivery service.
Physical evidence We will provide seats for our dine-in customers to increase their level of comfort.
For delivery service, we will place the juice in a chiller during delivery to maintain the freshness of juice.
To secure our long-term business success, we plan to keep innovating and be creative in our products. We need to keep improving our business and make it stand out from our competitors. Additionally, we need to provide great service for our customers through proper training of our employees so that our customers will be inclined to come