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Toyota Coroll Foreign Car In America

1820 Words8 Pages

In the sixties America had a strong sense of automotive superiority. American opinion on foreign cars was that they were not as good as theirs, when it came to Japanese cars they felt they were cheap and a poor imitation of other cars. America was making cars big and expensive. The cars detroit made were unreliable and weight a lot and big engines, this was countered by japan as they made small cars that were reliable and made the most of their smaller engines. The cars made by the Japanese were more practical and all around better, the changes Japan automakers made to car purchasing is seen now in all automakers as rather then how the detroit automakers used to have a bunch of different options and packages however now it's far simpler thanks …show more content…

The perfect example is the Toyota Corolla from 1968, who in America would have thought then that as of 2016 the Toyota Corolla would have sold at least 363,000 in America. It is the car that gets the job done and nowadays people know it, but the Toyota Corolla isn't the only popular little car that hit it big. The Honda Civic from 1972 has been the car many choose over the Corolla and other competitors, the Civic having sold 366,927 as of 2016 is a car many gravitate to thanks to its smart engines simply interior set up being a consistently reliable car from …show more content…

The pacer was plagued with disaster from the start, it was made with the goal of making a small car like a big car. They did this by having a short car that was wide, the pacer also has large windows giving it an amazing view and a feel that others cars did not. However for all the things AMC did right they also did things wrong, this is why the car was inevitably killed by its competitors. For starters the engine was planned from the beginning to be a rotary engine, however after other companies including chevrolet and the pioneers in the field Mazda experienced issues with the engine it was decided they wouldn't put it in the car. This was decided just before production meaning there car meant to save the company did not have an engine, this forced them to cram there straight six engine under the hood by fiddling with the engine to make it fit. But just as concerning was that the electric system was a mess, these reasons came to culminate against the little car after the initial allure of a small comfortable car with large windows wore off. AMC’s failure to make a small car tick is a big part of why they weren't able to compete with detroit and the Japanese cars coming

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