Verizon's Business Strategy

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Verizon main business strategy is to satisfy customer needs by providing high-speed internet services of up to 100 Mbps and quality internet products at a low price. To achieve this, Verizon Company has to assess global tastes and preferences of customers in the global market and produce products and services that are in line with the tastes and preferences in relations to quality and standards of the internet services to provide in the target market. Another goal is adoption of new technology such as digital marketing with the use of mobile and video conferencing to market its services and products that will increase the company profit and market share in the industry (Bergen, M., & Sebastian, M., 2014). The company strategic structure