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Vertical And Horizontal Analysis: DICK S Sporting Goods

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Vertical and Horizontal Analysis:

1. Net Sales: The 6.5% increase of net sale from 2013 – 2014 comes from the opening of new DICK’S Sporting Goods stores, the continuous enhancement of the e-commerce platform and redesign of the mobile app. Besides, the laid plans to expand distraction center in Georgia also contributes to the increase in the total sales. By comparison, the 9.7% increase of the net sale of 2014 - 2015 demonstrates that opening Filed & Stream specialty stores, reallocateing space within the stores towards high growth categories the company contribute to the profitable growth and an elevation of net sales.
2. Cost of Goods Sold: The cost of goods sold is greatly influenced by the occupancy cost. The 6.8% increase in the cost
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