Vision Statement: As our firm moves forward, our primary vision is to continue to provide the highest quality educational video products at a reasonable price. In order to accomplish this, we will promote research and development, fulfill existing needs, seek out new clients, and administer the resources we are able to garner in an effective and profitable manner. By continuing to promote the needs of the learner, our vision is to remain relevant by being aware of the changes that take place within the market and speaking to these needs in a novel and unique way (Pattan, 1986). Values: In order to accomplish the vision that we have set forward, our values will be to exhibit useful products that accommodate the unique needs of our clients. …show more content…
As a direct result of this, our company will not set one division out from the rest in terms of those that receive compensation for higher sales (Young et al., 2012). Instead, the Company will distribute annual bonuses commensurate with the overall sales level and success of the company has experience within the prior fiscal year. Whereas this might not necessarily motivate certain individuals within the sales department to the same degree that they might be motivated, it does promote the joint interests of the entire company; including the individuals working with the other sectors previously specified. In keeping with the philosophy of benefitting the end learner/student, any form of compensation strategy that only benefitted the sales department would necessarily encourage a situation in which individuals within administration or within research and development would not be sufficiently motivated by their success. As such, in the interests of the vision of the company, as well as all of its stakeholders, this particular compensation and incentive structure has been judged to most effectively fit our institutional needs and growth