Walt Disney is best known for an extremely creative entrepreneur. Besides being an illustrator and an animator, Disney was always looking for way to reinvent the entertainment industry and step out of ordinary. In 1927 Disney began looking for new approaches to his cartoons, this is when Mickey Mouse was born. Although Mickey Mouse was an instant hit, Disney was not satisfied and decided to make the first cartoon with synchronized music, talking and sound effects. It was the first time, something of this nature was done. In 1936, Mickey Mouse became the most recognized figure in the world. The Idea of branding was new to the world, but Mickey Mouse became a brand and his face was found everywhere. Disney studios then began working on new characters