Recommended: Walt disney as a trasformational leader
Walt Disney, a famous entrepreneur, started an animation company called Laugh-O-Grams. After this company failed, he created a new company with his brother called the Disney Brother’s Studio. He possessed several traits that made him a good entrepreneur. To start off, Walt Disney was creative. Also, he was not afraid to take risks.
How has the Walt Disney Company become known worldwide? Walt Disney tried to start his company in Kansas when it didn’t work there moved to Hollywood for a new start with his brother. The Walt Disney Company was at first was a film maker's studio, but today long after his death, his company has five different theme parks all over the world. The company has expanded to having stores in the mall and to cruise ships that takes people all over the world. The Walt Disney Company as even made resorts, while still making films for family enjoyment.
Walt Disney has many names; Mr. Disney, Mickey Mouse, even Uncle Walt. The most commonly known nickname is, 'the man behind the magic'. This is a very deserving name, as everything he touched, he turned into a fantasy. Disney turned war into a children's cartoon, and an empty lot into a magical kingdom. This magical kingdom was Walt's lifetime goal, a fantasy which even he didn't always see as a reality.
Exceed customer expectations Walt Disney seeks to exceed customer expectations by providing high-quality entertainment. "We are interested in doing things that are fun in bringing pleasure and especially laughter to people it proves that it is a good business policy."
EXECUTIVE SUMMARY This report presents an analysis of The Walt Disney Company. It is one of the global’s leading manufacturers and providers of entertainment. The company manages through its five business segments which includes parks and resorts, media networks, studio entertainment, consumer products and interactive. The Disney’s objective is to be one of the world 's leading manufactures and companies of entertainment and information, by using its portfolio of brands to differentiate its content, services and consumer products.
1 Overview of Company Since it was founded in 1923, Walt Disney Company has become a world-famous entertainment and media company, and its turnover brings it to the second place among global media companies (after Time Warner). It is constantly working to provide people with the most special entertainment experience, and has been adhering to the company 's good tradition of quality and innovation. After years of development, Walt Disney is already a successful transnational corporation and its operations involve in parks and resorts, consumer products, media networks, and studio entertainment these four industries. By the end of September 2017, its media network is the most profitable business which the revenue is 42.6% of the total while
A misconception about the Walt Disney Company is that they only operate some of the most visited theme parks around the globe. However they are much more than that. In fact, they are a 27 billion dollar a year global entertainment company started by an American business man by the name of Walt and Roy Disney in 1923(Rack, 2009). The Disney Company has the goal of being a company that recognizes the value that consumers put on family fun by offering several different brands that range from theme parks around the world, family style resorts, a movie production company that has produced some of the most popular animated movies such as; The Lion King, Cinderella and Bambi. They also pride themselves on making fun clean television programs for children on
Disney is one of the biggest media companies in the world dealing in multiple entertainment industries. Disney due to their size use a wide variety of growth strategies while relying on cash cows and stars for profits. Disney has many strengths and opportunities which explains their substantial size such as success in the film industry. Disney has competition from places such as Universal which keeps them improving on their weaknesses and threats. Disney do target young children with their cartoons and amusement parks as well as television.
The Japanese have a similar mindset to Americans when it comes to consumerism in the theme parks which is why the park’s revenues are very high every year. According to Toyoda (2014), Tokyo Disneyland was built as a “mass consumption space” for the Japanese not to reflect “good old America” and American values (p. 16). This aspect of Japanese culture works to Disney’s advantage since Disney relies on not only revenues from theme park tickets but food and merchandise for their park revenues. Since the Japanese are like Americans and will buy a lot of souvenirs when they visit the park, the revenues for Tokyo Disneyland are high. The fact that the Japanese culture is also a high consumer culture helps to explain why the theme park is doing well and why they have high revenues year after
The complexity of the product offering allows customers to have numerous price points and ability to decide how much of the Disney experience they want to enjoy. For examples, the offerings include transportation, resort accommodations, and meal plans. The larger product mix creates entry into the resort, hotel, and restaurant businesses. Although Disney was not first in the theme park market, its large size and connection to kid ’s movies was revolutionary.
Leadership Characteristics of Walt Disney The first characteristic of Walt Disney that can be used to inspire others is vision. Walt Disney was famous for his vision and his commitment to it. Disney was also famous for his ability to dream big and make these dreams come true.
" Disney theme parks were built for the whole family to enjoy and they do a fine job stressing that. If you pay close attention to their advertisements you will see that they are not always aimed for children, in fact they are aimed at the parents most of the time with little phrases such as "Let the Memories Begin" and "This is Where the Magic Happens." Even the animation films are made to please the parents, with their good morals and some jokes that are meant for the child not to understand. In addition, the Disney Store has its own Home Decor department which is intended to satisfy the parents' wants as well as their children's, while the child is browsing through the toys, the parent is browsing through the Home Decor section.
It utilizes technology and marketing information to increase market shares annually. Disney is the world largest media empire that was started in the early twentieth century and ever since it has been expanding its reach and with use of website its products can be purchased anywhere in the world directly from Disney. Disney is highly diversified communication conglomerate, ranging from broadcasting, feature films, Internet , theme parks, resorts, and Disney stores, which operate in hundreds of locations worldwide.
Disney 's Theme Parks are riding high. Here’s why According to a Barron’s report from the summer of 2017, quoting Mr Morgan Stanley analyst
Disney has become one of the most recognizable globalized companies in the world through theme parks, cartoons, movies, and merchandising in foreign markets.
