Are WH Smith shares still the picture of resilience?
There was once a time when you wouldn’t have been able to walk down a high street in the country without seeing a WH Smith. The business was considered an age-old book and stationary store that would seemingly stand the test of time. However, as other stores became multi-faceted WH Smith showed a shocking lack of adaptability. Sales have seen dips in performance year on year. Despite chief executive Kate Swann describing WH Smith shares as resilient, one must ask if this is actually the case.
Is the worst yet to come?
Head of retail derivatives at II has been forthcoming in his feelings that the predications surrounding WH Smith have been somewhat harsh. Stating that the brand is still showing a “certain amount of strength” despite the gloom that has engulfed the WH Smith name over the past several years. Even though analysts have been impressed by Swann’s cutting power and the fact that she has helped raise the share price to double the amount it was a year ago, doubts still remain. WH Smith still feature in failing market and aren’t showing the signs of life in product offering that many potential investors would have expected in 2014.
Have WH Smith shares followed business performance?
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During 2012/2013 WH Smith shares jumped 10.5%, a phenomenal figure considering the implosion the likes of Game Group and Clinton Cards have suffered. It makes WH Smith shares almost seem buoyant. There is every chance that the company’s business operations could turn around to back the share price even further. However, there is also the potential that the share price is entering a bubble, which could eventually burst. Simply put, despite an attractive dividend of over 4%, the future of WH Smith shares is becoming extremely difficult to