Dannon False Advertising Claims Regarding Activia About the company The Dannon Company, Inc. Makes a diverse and comprehensive range of approximately 200 types, styles and flavors of fresh and frozen dairy products to satisfy the evolving needs and desires of our consumers. Headquartered in White Plains, NY, Dannon makes yogurt at plants in Minster, OH, Fort Worth, TX, West Jordan, UT and Portland, OR. Established in the US in 1942, Dannon is a subsidiary of Danone, the leading global food and beverage company focused exclusively on better-for-you foods. For almost 75 years, Dannon has been exceeding consumer expectations through its commitment to delivering high-quality, wholesome, nutritious and innovative products in the dairy category.
Hi Tuyen, good job on rhetorical analysis since you did points out many significant points of the issue presented in the documentary Miss Representation. I agree with you that “Newsom effectively convinces the audience of Miss Representation that the media portrays women in society simply through the value of women’s look” based on the statistics and her persuasive evidence. Photoshop is mostly used to retouch models’ figure in advertisements in order to bring perfect female images to the public. That the media’s extreme focus on how a girl or a woman should look like creates a misleading thought that women’s value is portrayed by their outward appearance. It is absolutely inaccurate since advertisers just tend to manipulate consuming behaviors;
The media tends to promote thinness, flawless skin, hair and labels it as "ideal."
Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,
Advertisers create false realities and exaggerate the abilities of their products in order to attract
In conclusion, media consumption plays a imperative role in the consumer consumption, especially in teenagers. Often we are bombarded with negative propaganda and negative messages that can lead to hating our self-image and lowering our self- confidence. It is alright and healthy to look like a woman, curves. It is not healthy to look emaciated and malnourished. Beauty is not about how many ribs you can see, or how bony your legs are.
Photoshop could somehow be described as an application that gives its users the tools needed to design, edit, and even create photos. It is an application that has been widely spread and used by nearly everyone around the universe but not each person is using it for legal actions. It could be interpreted that using Photoshop could somehow create problems as it is allowing people do use it improperly. A lot of people nowadays are arguing whether or not using Photoshop, especially in advertisements, is ethical or not. There are a lot of misconceptions concerning this particular topic, but surely after all the problems caused by Photoshop, using it is wrong.
Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence
Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”
Advertisements are everywhere, on television, radio, social media, billboards, magazines, and even on yearbooks. On the other hand, would it not be nice if every advertisement an individual saw, read, or heard were actually true? Like using Axe body spray really did attract women or eating Snickers truly made one satisfied in seconds? Yet, most of the time the advertisements that seem too good to be true, actually are. In fact, countless of ads are only slightly true and instead filled with many common errors in reasoning, known as logical fallacies, a sneaky marketing technique companies utilize to trick a consumer into giving them their undivided attention and money.
Have You Been Brain Washed? Have you ever looked at an advertisement and pictured yourself using the product that was being advertised, to than actually being interested in purchasing that product? Well that was their goal, advertisers have mastered the market industry by being aware of the fact that us humans are very concerned with our image. Advertisers know that we have a greater chance of buying a product if we can picture ourselves how we would like to be portrayed of course with the help of their product. In ads, companies want to provide an image that can be relatable to the viewers and what would want to appeal to them.
Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.
Today you can see advertising pretty much everywhere billboards, television, movies, magazines and most of them are targeting young girls because they know how influenced they’re and they take the advantage of it. False advertising or deceptive advertising is the use of false or misleading statements in an advertisement. False advertising is illegal in most countries. However, advertisers still find ways to deceive consumers in ways that are legal, or technically illegal. In a magazine, you would see an edited version of that woman airbrushed, heavy photoshopping in order to sell the product by misleading the young girls making them believe that they need it in order to feel or to be beautiful and advertisers believe that thin models sell products.
1.16 Impact of Shock on the audience The most important benefit of shock advertisements is the fact that it enhances brand recall. When people look at a shock advertisement they are immediately caught off guard and their attention is diverted to the advertisement. These advertisement also make use of different shock appeals such as fear, shame, violence, guilt and other negative affects meant to astonish audiences. This type of advertising can have a significant impact on the consumer’s mind if the message is appropriate and suits the target audience.
Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”
