Overview of Wellington Brewery
Wellington brewery is a microbrewery that is located in Guelph Canada and they are famous for their beers which are reputed to be made from origin products and the brewery prides itself for being the only brewery that manufactures real English style ales in the whole of North America (Saji et al., n.d.)
Key Facts and Issues of the Case
Businesses operate with the view to maximizing profits, gaining larger market share, and ultimately outperforming their competition with a view to becoming the leading player in their industry. This can be likened to the situation of Wellington Brewery which was established as a microbrewery in 1985 and has been in operation since then.
Wellington Brewery produces an array of beer products, and they pride themselves as the first brewery in North America to produce the English type of ale beer.
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These include all the information and technology related appliances and systems of Wellington Brewery including the state-of-art packaging line.
The Strongest and Weakest Link of Wellington Brewery
Looking at Wellington Brewery’s value chain, its strongest link is the one between operations, outbound logistics and sales and marketing as it is linking three primary activities together.
The weakest link is the one that links human resources management with technology as both categories fall within secondary or support services.
SWOT Analysis of Wellington Brewery
Strength: Wellington Brewery’s strengths include its strong brand as it is well known as a high-quality product. Also, its brand of Ale beer is the only one of its types in the whole of North America. Also, its state-of-the-art packaging line also gives it an advantage over its competitors. Another strength is the strong relationship and bond that the brewery has with its surrounding