Foreign markets and international business are essential to any company in any industry. In Fast Food Nation: The Dark Side of the All-American Meal, author Eric Schlosser explores the unhealthy side of fast food. In his novel, he alludes to history, places, people, and events to support his argument. In chapter ten, Schlosser explores the fast food industry’s hopes for global realization and the backlash they receive. The author advances his argument by including the history of Plauen, the recent studies by the Center for Disease Control, and the McLibel case in the tenth chapter of the novel.
To initiate, Schlosser advances his argument by including the history of Plauen in the his novel. Schlosser states, “Plauen was a small market town
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In his book it states, “[the CDC] found that the rate of American obesity was increasing in every state and among both sexes, regardless of age, race, or educational level” (240). This demonstrates that fast food is a contributing factor to American obesity. In addition, fast food is changing the culture of other nations. “In Japan, eating hamburgers and French fries, has not made people any more blonder, though it has made them fatter. Overweight individuals were once a rarity in Japan. The nation’s traditional diet of rice, fish, vegetables, and soy products has been deemed healthiest in the world. And yet the Japanese are rapidly abandoning that diet” (242). Not only does obesity affect Japan, but it has also affects several other nations such as China, Spain, Italy, and Western Europe. The Center of Disease Control’s study is an appropriate illustration for proving Schlosser’s argument because it shows the unhealthy results of consuming fast food. Millions around the world are now obese due to the overconsumption of fast food. Obesity is now a global epidemic and it is a direct result of fast food’s global domination. Moreover, the McLibel trial also helps advance Schlosser’s