Literature is used every day but with today's technology and modern ways, Dana Gioia writes about the importance of literature in “Why Literature Matters”. Throughout the passage He practiced the use of emotional appeal and facts to further add urgency and importance to his claim, we need to keep reading! Dana Gioia’s use of emotional appeal throughout his text reaches out to the reader; as well as the language he uses to draw emotions and attention to the story. Strong language is useful when trying to get the point across and persuade someone of your topic, for example: “Signifies deep transformations in contemporary life” (Gioia 1). Gioia’s use of the word “deep” - or the word - “transformation”, is more dramatic to the context creating