Memo
To: Ms. Donnley, Director of Employee Communication
From: Aafrin Vahora, Employee Communication Manager Subject: Encouraging employees to participate in the Whirlpool Corporation wellness program.
Date: October 3, 2016
Here, in the memo I have summarized the communication strategies that I have prepared to increase the participation of the employees in Whirlpool Wellness Program. I believe that we might face some difficulties to convince the employees to take an interest in the wellness program. The important thing is, we should be clear with the employees that the program is totally for their benefit and most importantly, the most convincing factor is to make them understand that this physical checkup is completely confidential. Also, it will be beneficial to them if their spouse participates in this program as well. Both of them will be given a physical checkup with no cost.
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This will help reducing their fear of confidential information getting disclosed. By doing this program, the reputation in the market will increase and also highly qualified employees will get attracted more than before. Improvement in employee health will reduce the cost of health care, disabilities, and absenteeism, increase employee productivity; as a result, it will increase profitability and lastly reduction in turnover.
Some way of advertising this program includes developing the website, sending beneficial e-mails, text messages for reminders, podcast to let the world out, health care pamphlets, branding a name logo for easy recognition and a face-to-face meeting with employees.
I have attached the letter as per your instruction. Hope it will help us for the successful start of this wellness