Whole Foods Business Analysis

Healthy eating has grown popular 21st century and due to that customer are seeking natural and organic food at their local grocery stores. Fruits and vegetables have never been more important than now to consumers. One of the many first grocery stores to provide a complete selection of organic and natural products was Whole Foods. Whole Foods was created in the year 1980 by John Mackey and three other people that believed that organic and natural food should be available to all customers (Thomas, 2016, p.c11, c13).
Whole Foods customers are willing to put down the money to have a vigorous health. Many of these customers truly believe that eating organic and natural food is better than conventional food. For this reason, Whole Foods has gone

While other competitors in the Food industry, for example Trader Joe, only gives a brief promise to their customer about their food quality (Weingarten, 2014). Whole Foods provides a list of a total of 89 ingredients they do not use in any of their products on their website. They assure their customers that they take any responsibility if they do find any of these ingredients in their purchases (“Food Ingredient Quality Standards”, 2015). Whole Foods does not only live under their ingredient standards, but nine other standards list on their website. These standards also fall under other products in their store they are as list; produce and flower standard, animal welfare and meat standard, seafood quality standard, body care quality standard, dietary supplements standard, organic body care standard, premium body care standard, and cleaning products standards (“Quality Standards”, 2015). It is no wonder many of their customer trust Whole Foods with their everyday

Although the price per share did not show a great amount gain they recovered the amount lost after the recession was over. For example, the price per share was 10.50~ per share in 2007 and by 2009 it went to 10.60~ per share (“Whole Food Inc.”, 2015). The CEO of the Company Walter Robb who is part of the Whole Food's five chair executive committee says they were willing to work with their customer during difficult times (Brown, 2012). The company decided to allow their customers to double their coupon and they were able to use rebates along with the purchases they made. Whole Foods was willing to work with customer's budget as long as they continue to shop at their local stores (Brown,