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Wilson Brothers Limited: External Environment

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The main source of conflict at Wilson Brothers Limited comes from the external environment. As time changes, customer preferences change with them. A lot of the products that were once very popular are now struggling tobe sold because of consumer changes. People are much more health conscious now and home cooking has become a priority for many families. Between consumer consumption changes and different brands of food available, Wilson Brothers Limited has been getting by based on the “best price” available. This strategy may not last forever though. Using surveys, talking to customers, listening to needs, and keeping up with current trends, Wilson Brothers must adapt to the times or it will essentially get left in the dust. Other companies
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