• Product Strategy (300-350) The core product our business is built around is low cost quality coffees and teas that are popular amongst the seniors and pensioners. This core product is the main drawcard to bring the customers in and will hopefully keep them coming back. Our tangible products are cakes and slices which will provide our customers with a choice of great Australian slices, old favourite slices and two or three weekly speciality slices that originate from different parts of the world. This will result in our customers being able gain new experiences provide a competitive advantage over the competition and improve customers dining frequency. Our augmented products will result from a healthy choice of meals which include burgers, sandwiches and salads. This provides our customers with a choice of quality healthy eating options which our older clientele will benefit from. • Pricing (336 words) With the target market being pensioners and seniors, the pricing of products need to encourage consumers to try our products. Australia has a coffee culture with many people going out to a cafe to sit and drink coffee or tea. The average price of a takeaway coffee in Sydney is $3.35(Laughlin 2016) …show more content…
Along the New South Wales coastline, there a quiet a few areas suited to a cafe aimed at the older generations. The Tea gardens at Hawks Nest is a prime candidate for a cafe aimed at the older generations with 39.9% of the population aged over 65 according to abs census June 2013. The cafe would set up to run as a small local cafe, only expanding once the cafe a successfully made a profit in two consecutive years. The potential expansion cafes would be situated along the New South Wales coastline in other areas of high median population areas. Any additional cafe would have its own unique touch, adapting to its surrounding