ipl-logo

Women's False Body Ideals

477 Words2 Pages

Women’s body is continuously being objectified and sexualized in many high-end fashion Ads; one of them being Yves Saint Laurent. Recently, Yves Saint Laurent promoted their new ⇲campaign Ad of “Porno chic” of their spring and summer collection during the Paris Fashion Week, that took place from February 28th, 2017 to March 8th, 2017. However, this Ad was banned before it could be aired internationally as it endorsed false body ideals and objectified women. This essay will critically examine the representation of women's bodies from the Yves Saint Laurent Ad based on articles written by Heather Brooks, Rosemary Ricciardelli, Kimberley A. Clow, Phillip White, and Paul Suggett.
In the Yves Saint Laurent’s Ad, a woman is shown with her legs wide open dressed in a bodysuit and her hand covering her crotch area. Their intended message was to revive …show more content…

The Article, Investigating Hegemonic Masculinity: Portrayals of Masculinity in Men’s Lifestyle Magazines, mentions to be successful, the man has to be well-dressed and groomed in a particular manner. (Ricciardelli, Clow, & White, 2010, p.77) The article objectifies men; but, by doing this they have normalized objectifying women. They have diverted the attention from women to men to justify their actions. This is a marketing scheme companies use to sell their products. This scenario displays the social construction of a woman plays in the fashion industry. In Paul Suggett’s article, “Does Sex Really Sell in Advertising,” he mentions men are drawn to women’s bodies more and naturally tend to respond to sexual images. Additionally, women picture themselves in the Ad and this is what sells the product.

Show More
Related
299 Words | 2 Pages

In Susan Bordo’s article, “Beatuy (Re)Discovers the Male Body”, she wittingly posits the industry of male modeling seen through advertisements as well as consumerism and the male body. According to Bordo, she starts off pointing out that the male body is not seen equivalent to the female body. For example, she states that the male body is a “commercial representation” (168) while the female body is “an object of mainstream consumption” (168). The Calvin Klein underwear ad, being Bordo’s first sight of an ad with a male body, points out the difference in how he is posed. Bordo views the model offering himself away to the gaze of another (170), which is usually different from the norm of how guys are portrayed.

Read More
1229 Words | 5 Pages

Men are becoming more sexualized and being photoshopped in ads. In the article “Hunkvertising: The Objectification of Men in Advertising” by David Gianatasio, he talks about the how advertisements are sexualizing men and using sex to sell is nothing new to world. “The objectification of men in advertising (as with women) is not new…. And yet, a disproportionate number of buff, often-shirtless studs are lately popping up in ads” (Gianatasio). Gianatasio is giving an example of how men's ads turning into a sexualized object.

Read More
507 Words | 3 Pages

This ad portrays three men attacking a woman. The men appear to be drawn towards the woman’s jeans, as it is apparent that one of the men is lifting the woman off the ground by the back of her jeans. The advertisement is strangely geared towards women as the targeted audience even though it is such a terrifying image. In my opinion, the ad speaks volumes using ethos and pathos in a negative fashion.

Read More
792 Words | 4 Pages

It is a belief that these kinds of advertising do not just attract people to buy their products, but they teach men that women are just an object that you can get by buying that product. “Two Ways a Woman Can Get Hurt,” by Jean Kilbourne, she explains that advertising is damaging to the public and most often women by showing that man are using women for their sexual needs. She states that sex in ads is violence and that companies, commercials, and ads are using women to make more money. The author also contends that the posses, face expressions, and the

Read More
967 Words | 4 Pages

Notions such as “sex sells” are not necessary true, for the observers recognize the damaging images in which women are portrayed. Advertisements that depict possessive and violent men toward women are should not be selling. For example, “no”does not mean “convince me”, when taken otherwise may lead to sexual abuse. Despite that both genders can be objectified, it is women who are more at risk due to the already established idea that women are more vulnerable.

Read More
792 Words | 4 Pages

In today’s society, the traditional differences between genders are constantly reinforced. The male figure is usually characterized as the strong, successful, dominant gender. When advertisements create a target message for men, they exploit the male ego. This means that men are thought provoked to look or be

Read More
1250 Words | 5 Pages

In Rosalind Gill’s book “Gender and the Media” she addresses the shift in advertising’s portrayal of women. Originally women played a very submissive role, often times appearing as a sexual object. Gill highlights that in postmodern feminist advertising women have taken on a new role, one of power and dominance. These women no longer appear as sexual objects but rather as desiring sexual beings. Often times this will mean women appear to be more masculine or controlling men with her sexual power, as if to say being sexy is liberating.

Read More
834 Words | 4 Pages

Curlene Chambers Professor Kevin Davis Sociology 100-1407 23 October 2016 Objectification of Women Growing up as a young woman in today’s society I see that some men view women as objects at their disposal rather than equal human beings like themselves. In the society that we live in today, a social atmosphere created has influenced the male species to view and treat women differently based on our gender and physical attributes. Objectification of women begin at a young age with boys who are growing up in a time where media plays a pertinent role in the way boys interpret the message they send out about women’s bodies. As they become men, they look at women as objects due to the society norms

Read More
1018 Words | 5 Pages

Advertisements are meant to be memorable, that’s how products are sold. From infomercials to billboards, advertisements have a slight moment to make their product desired. One of the most common methods that advertisers utilize is creating an idealized version of a person, such that someone could project themselves onto said idealized self. Oftentimes, this idealized self is sexually superior, and the way that advertisements show this is by offering, usually as a result of using their product, an idealized sexual life featuring a member of the opposite sex. The advertisers use the promise of sex to sell their product to consumers.

Read More
971 Words | 4 Pages

The ad features three Angels in VS lingerie with the slogan “I Love My Body” on the right and a description underneath. The central focus of the advert is the three models on the left and their facial expressions are smug and seductive, as if they were beckoning us to come look at the ad. They also seem confident, which connects to the phrase on the right, “I Love My Body”, showing that they are confident and

Read More
1586 Words | 7 Pages

“Advertising contributes to people’s attitudes about gender, sex, and violence,” states Jean Kilbourne in her article, Two Ways a Woman Can Get Hurt With advertising agencies standing by the notion that “Sex Sells” it isn’t uncommon to find sex tied into a number of advertisements seen everywhere on a daily basis. “Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women …” (Kilbourne, 271). The objectification of women in our society is more prevalent than many would like to believe. Women being portrayed as passive, easy, innocent, needy, submissive and dependent beings create an understanding that women are less human than men.

Read More
912 Words | 4 Pages

Advertisement two: Calvin Klein is a dark-full colour advert, for Calvin Klein Jeans advertisement (Figure II). Nudity combined with the body position and body language make this a highly sexual ad and a solid reason for its inclusion in the study. The Calvin Klein advertisement features a woman with a nude torso positioned on top of man with a nude torso. The visual elements presented in the second ad by Calvin Klein create visual texture; the ocean/rocks surrounding the human figures creates a frame focusing the eye on the bodies in the centre. The woman’s fixated body pulling away from the male model attracts the viewer down her arm, to her waist pointed at the logo at the bottom of the page (right-hand-side).

Read More
747 Words | 3 Pages

The answer is that first, sexual advertisement can adequately draw people’s attention even though those sexual images have little importance to their products. Advertisements are the means of popularizing the products, to promote the products advertisements have to persuade the consumer to buy the goods, sexual objectification occurs when ads use women as decorative or attention getting objects with little or no relevance to the product category . Advertisement plays upon emotions, creating a scenario that heightens the consumer’s emotional state. They build a fantasy in which the consumer’s life is better because of the product.

Read More
1075 Words | 5 Pages

Analysis Nivea’s Advertisement – Gender Objectification Gender is the differences between males and females culturally and socially. The difference was found in the meanings, beliefs, and practices associated with ‘femininity’ and ‘masculinity’. Objectification is a process. This process is an individual treat some people as an object instead of human being. In our culture, mostly women have treated ad their object from the past till now.

Read More
1049 Words | 5 Pages

Perception of sexual advertising for young men and women has been done for many years. Sexual advertisement is normally targeted for young men and women, although targeted for both men and women the way they perceive the advertisement is totally different from one another because for some women sexual advertisement that uses women as an attraction is something degrading and it shows that women are just an object of sex. According to University of New

Read More

More about Women's False Body Ideals

Related Topics

Open Document