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Women's False Body Ideals

477 Words2 Pages

Women’s body is continuously being objectified and sexualized in many high-end fashion Ads; one of them being Yves Saint Laurent. Recently, Yves Saint Laurent promoted their new ⇲campaign Ad of “Porno chic” of their spring and summer collection during the Paris Fashion Week, that took place from February 28th, 2017 to March 8th, 2017. However, this Ad was banned before it could be aired internationally as it endorsed false body ideals and objectified women. This essay will critically examine the representation of women's bodies from the Yves Saint Laurent Ad based on articles written by Heather Brooks, Rosemary Ricciardelli, Kimberley A. Clow, Phillip White, and Paul Suggett.
In the Yves Saint Laurent’s Ad, a woman is shown with her legs wide open dressed in a bodysuit and her hand covering her crotch area. Their intended message was to revive …show more content…

The Article, Investigating Hegemonic Masculinity: Portrayals of Masculinity in Men’s Lifestyle Magazines, mentions to be successful, the man has to be well-dressed and groomed in a particular manner. (Ricciardelli, Clow, & White, 2010, p.77) The article objectifies men; but, by doing this they have normalized objectifying women. They have diverted the attention from women to men to justify their actions. This is a marketing scheme companies use to sell their products. This scenario displays the social construction of a woman plays in the fashion industry. In Paul Suggett’s article, “Does Sex Really Sell in Advertising,” he mentions men are drawn to women’s bodies more and naturally tend to respond to sexual images. Additionally, women picture themselves in the Ad and this is what sells the product.

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