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Young Hungry Guys Ad Analysis

848 Words4 Pages

Since well, forever, Carl’s Jr. have been making headlines with their scandalously racy ads, highlighting almost nude supermodels stuffing their faces in big juicy burgers, all while flaunting their bodies and offering little to the imagination with innuendo tag lines. Carl’s Jr.’s strategy targeting ‘Young Hungry Guys’ kicked-off in 2005 with a notorious commercial featuring Paris Hilton washing a Bentley in nothing but swimsuit and heels. The ad, being banned from the air gained YouTube infamy and the era of selling burgers and sex began. Nevertheless, the success didn’t come without controversy, the increasing amount of protest never slowed down the fast-food chain from continuing to create raunchy ads that garnered notoriety. From Kate …show more content…

Furthermore, with an early introduction to a new spokesperson, you can expect to see a lot more of Carl Hardee Sr. this year. With plans for him to appear on TV spots, online, social media, in GIFs from emerging artists, and even a supposed YouTube takeover planned where Carl Hardee Sr. can be seen physically pushing aside the former ads and replacing them with straight-up food …show more content…

gloriously flipped the script from sex-sells to humor-sells by embracing their past and mocking their own ads. Furthermore, ongoing price battles among quick-serve restaurant chains led the push toward quality-focused messages, as did the growing competition from "better burger" players. As a result of that, Carl’s Jr. intends to reclaim their heritage by rolling out a new tagline: “Pioneers of the Great American Burger”. What’s more is that they aim to give credit to the brand for their popularization of charbroiled meat and Drive-Thru’s, as well as their belief on delivering “cut-no-corners food” which happens to go in parallel with todays’ current hot conversation in the food world - ingredients and sourcing. Correspondingly, many brands today are going back to their roots to tell brand stories. With the rise in consumer-demand for transparency and authenticity, brands are tackling these topics by communicating their brand history with a vintage-inspired yet, contemporary visual brand identity and modernized heritage

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