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Young Hungry Guys Ad Analysis

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Since well, forever, Carl’s Jr. have been making headlines with their scandalously racy ads, highlighting almost nude supermodels stuffing their faces in big juicy burgers, all while flaunting their bodies and offering little to the imagination with innuendo tag lines. Carl’s Jr.’s strategy targeting ‘Young Hungry Guys’ kicked-off in 2005 with a notorious commercial featuring Paris Hilton washing a Bentley in nothing but swimsuit and heels. The ad, being banned from the air gained YouTube infamy and the era of selling burgers and sex began. Nevertheless, the success didn’t come without controversy, the increasing amount of protest never slowed down the fast-food chain from continuing to create raunchy ads that garnered notoriety. From Kate …show more content…

Furthermore, with an early introduction to a new spokesperson, you can expect to see a lot more of Carl Hardee Sr. this year. With plans for him to appear on TV spots, online, social media, in GIFs from emerging artists, and even a supposed YouTube takeover planned where Carl Hardee Sr. can be seen physically pushing aside the former ads and replacing them with straight-up food …show more content…

gloriously flipped the script from sex-sells to humor-sells by embracing their past and mocking their own ads. Furthermore, ongoing price battles among quick-serve restaurant chains led the push toward quality-focused messages, as did the growing competition from "better burger" players. As a result of that, Carl’s Jr. intends to reclaim their heritage by rolling out a new tagline: “Pioneers of the Great American Burger”. What’s more is that they aim to give credit to the brand for their popularization of charbroiled meat and Drive-Thru’s, as well as their belief on delivering “cut-no-corners food” which happens to go in parallel with todays’ current hot conversation in the food world - ingredients and sourcing. Correspondingly, many brands today are going back to their roots to tell brand stories. With the rise in consumer-demand for transparency and authenticity, brands are tackling these topics by communicating their brand history with a vintage-inspired yet, contemporary visual brand identity and modernized heritage

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The Government Employees Insurance Company, commonly called GEICO, and Esurance Insurance Services are two auto insurance companies in the United States. In their commercial, GEICO features a piglet, by the name of Maxwell, attempting to obtain a driver’s license. He then shows a clerk his insurance information on his cell phone and gets his picture taken. The ad closes with a narrator stating how much money could be saved from switching to GEICO from other auto insurance providers. On the other hand, the Esurance commercial features an elderly lady showing her friends pictures on her wall.

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These warm colors in particular help to activate your taste buds, appetite, and desire. One of the primary goals of this ad is to create an urgent desire to consume the burger. Due to the universal language of color, this ad is effective on multiple demographics regardless of age, race, or even culture. Regardless of the individual, anybody can fall victim to an effective ad campaign such as the one displayed by Carls

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1210 Words | 5 Pages

In all the ads three things have remained constant: ethos, logos, and pathos. Ethos is basically the credibility of a speaker, so naturally Carl's Jr. has employed 4 celebrities in their commercials for just that. To build up the viewer's belief in their product, Carl’s Jr. piggy-backed off of the admiration of well-known women celebrities thus establishing a base for the rest of their ad. Cue the overly-sexual eating of their burgers and it is clear they are utilizing pathos or the audience's emotions of lust and hunger.

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1592 Words | 7 Pages

On January 17, 2001 Eric Schlosser, a contributing editor at the Atlantic Monthly and author of Reefer Madness, depicts “The Dark side of the All-American Meal” in his novel Fast Food Nation, one of TIME’s 100 best nonfiction books. In the novel, Schlosser employs many different rhetorical strategies throughout the chapters to inform and convince his audience of the scandalous nature of the fast food industry. Schlosser describes the unseen truths of industry in order to dissuade not only the American public, but all supporters of fast food. He writes to all members of society who eat fast food, so that he can alert them of what is happening beneath the surface of one of America’s most profitable and private industry’s. Chapter five is divided

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“The general public apparently believes subliminal advertising exists” (Broyles 393) however, what effects, if any, are there to the people that view them? There is a belief that companies can influence our behavior in life to the extent where they can, in part, remove the consumers ' choice in their purchases. The idea of advertising firms crafting advertisements with hidden messages that influence the audience to shop at stores, buy a certain product or even which foods we ingest is common in contemporary culture. David Zinczenko addresses many concerns about the marketing and health impacts of the fast food industry in his article, “Don’t Blame the Eater”. Zinczenko says is directly, “Fast-Food companies are marketing to children a product

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All they want from their audience is to talk about their brand, there is no such thing as bad publicity. After seeing this video fast food eaters will definitely be more careful with

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In 2003, a brave, middle-aged man named Morgan Spurlock decided to take one for the human race and carry out a scientific experiment using himself as the guinea pig. Morgan Spurlock, the director, producer and the star of the documentary, Supersize Me, decided to go on a diet that consists of nothing but McDonald’s products for thirty days straight, including their bottled water. Spurlock then followed a specific set of rules to govern his eating habits. Throughout the 100-minutes film, which filmed and documented his actions for thirty days, Spurlock wittingly brought awareness with the sneaking danger behind fast food meals by using mastered rhetorical appeals: logos, pathos and ethos.

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The author of “Fast Food Nation”, Eric Schlosser, informed Food Inc. by mentioning, “In the 1970s, the top five beef-packers controlled only about 25% of the market. Today, the top four control more than 80% of the market.” (Kenner, Food Inc.) Schlosser statistics provides a reliable data which strengthen logos in a certain

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1506 Words | 7 Pages

Since its launch in 1934, Old Spice has been stocking the cabinets of fathers and grandfathers with their cologne and after shave, but faced extinction when their fan base began to age and sales started to slip. Though the instantly recognizable colonial ship has remained the trademark of the company, it wasn’t until advertising agency Wieden+Kennedy Portland (W+K) got hold of the reigns that the personal hygiene company appear back on the radar and took the spotlight. Brand Strategy When positioning a product, brand strategies are created to serve as a plan to depict an image of itself that invokes certain feelings within a customer, thus influencing purchasing behavior.

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(“Good Old Days”). As the host of the podcast confirms, through the course of history, nostalgia transformed into a marketing technique for companies and started the notion of “brand loyalty”. Using items and products from the past bends the human misconception that experiences from the past do not necessarily influence the present. Even though people have full control on their decisions, memories from the past subconsciously always play a role. Nostalgia is one of the more complex feelings to sway, but as shown through the use of brand loyalty, many have mastered the

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These examples are only meant to stimulate discussion and help define a new marketing direction based the brand direction described herein. Should the Town be committed to the “authentic” label it will need to define the brand meaning and develop a similar marketing message for it as generally described here. Simplicity is the ultimate sophistication – Leonardo DaVinci 1. New Castle – You really can have it all! a. It is no secret - it is the best place to raise your family!

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In 2013, Shake Shack was placed in the $72 billion burger market. U.S.’s burger market is bigger in size than other main food markets in the United States, such as the pizza market. Burger market’s in the United States have a lot of the same characteristics that you would see in a monopolistic competition. Market entry is incredibly easy mostly due to the fact that to make a hamburger all you need is a meat and a grill. But, to have product differentiation you need to get a unique burger formula that helps you to stand apart from the other burger

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Kevin Zhu Ms. Meyer AP English Language and Composition 26 April 2024 Exploring Technological Changes: Impacts on Fast-Food Workers in a World of Constant Challenges McDonald's, the quintessential fast food model, and many other corporations have been so integrated into American culture that fast food is now normalized by society. Technological advancements in the food industry, such as drive-through windows and automated ordering systems, have shortened a trip to a fast-food restaurant to a few minutes. McDonald's and other fast food companies have been able to capitalize on this convenience and have become a symbol of American culture. Not only have technological advancements and convenience reshaped corporations, but they also have undoubtedly

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Appealing to the norms of society has always been a part of people 's lives. Children are taught, at a young age, about the societal importance of education and money. Since this is important in demonstrating a person’s place in society, many people feel the need to express wealth and sophistication to conform to a higher status. Recently however, the diachronics of societal norms has become more casual and has encouraged people to buy items at establishments that are considered to be of lower status. It is this desire for casualness that McDonald 's targets in their ad.

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473 Words | 2 Pages

In 2012 the fast-food industry spent $4.6 billion marketing mostly unhealthy products, and children and teens remained key audiences for that advertising. It may not be the company’s fault children see these ads but they perpetuate the problem by spending billions in advertising rather than addressing the problem itself. Also in the report fast-food advertising spending on Spanish –language TV increased 8%. KFC and Burger King increased their spending by 35% to 41%, while reducing English-language advertising. Furthermore African American kids and teens see 60% more fast-food ads than white kids the same age.

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