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Yourbestylo Marketing Strategy

1874 Words8 Pages

YourBestYOU Target Market
With YourBestYOU being a company that is still new to the market, our focus in the beginning was getting the brand out into the market. YourBestYOU wanted to be more than a phase, so it was essential to get the brand out. With advertising being the leading source to brand a business name, YourBestYOU needed advertising, and to start advertising we first had to know what our target market would be. With our focus being to become a better you, health is first and foremost the most important focus. Therefore, with coming out in the target market as a healthy drink that you can use as a replacement for the unhealthiest drink; our target market is a wide age range of ages from teenagers to mid-50 aged adults. The reason …show more content…

(2017, October 20). Atlanta has an estimated population of 472,522 (A. (2017, October 20). In addition, the urban area has an estimated population of 4.5 million and the metropolitan estimated population is 5.6 million (A. (2017, October 20). In all this makes Atlanta the 9th largest in the United States.
In addition, with my target market being teenagers to mid-50 age adults, of this population 266,098 are within YourBestYOU’s target market (A. (2017). The average household income in Atlanta is $62,673 annually (F. (2017). With YourBestYOU being sold in 5 of Atlanta’s biggest grocery stores and 5 of Atlanta’s fitness centers that caters to an enormous amount of the population, this will brand YourBestYOU quickly.
With Atlanta rapidly growing, its proving a substantial amount of the population with jobs. As of December 2017, the unemployment rate was at 4.5% (D. (2018, January 25). In addition, below is a graph showing a breakdown of the nonfarm employment in the Atlanta area from 2012-2017 (Labor Statistics, B. O. (2017, November 06).: YourBestYOU Market …show more content…

YourBestYOU will so be able to provide a healthy drink to the target market that will not long benefit them, but one they will love for years to come. Customer experience will be increased when YourBestYOU offer sales and coupons. This will allow our product to stay cost friendly and beat out competitors. In addition, due to individual packing, all of our customers will have the ability to be on the go and still enjoy a healthy drink. YourBestYOU will allow all our customers to feel their best while out doing their best in everyday life. With our quality products, customer close relationship and amazing advertising YourBestYOU will not have a problem staying on the top of our target markets list in the

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