This report delivers a strategic outlook of a specialty retail store in the United States, Canada, Germany and Austria – Zumiez Inc. It is an American specialty clothing store founded in 1978 and offer apparel, footwear, accessories and hard goods for young men and women. An analysis of the macro environment of the retail apparel industry will be first examined, followed by the micro environment of Zumie Inc., then providing an explanation of Zumiez’s business-functional and corporate strategies, and lastly strategic recommendations are stated. The macro environment of the retail apparel industry pose many opportunities and threats. Technology provides opportunities to increase customer services in order to add value to a consumer’s shopping